Google’s Maile Ohye concluded Link Week with a tutorial on inbound links. It says basically what SEO experts have been saying for years: content and inbound links are most important, and in that order. 
Just because it’s old news doesn’t mean it’s bad news. Google’s had a real history of silence on the SEO side of things, and experts were often left to theorize and test—and worse, try to game. Google sent a pretty loud signal this time last year by hitting the PageRanks of paid directories, a move seeming to confirm basic white-hat SEO tactics.
In her post, Ohye extols the virtues of naturally gained, editorial inbound links and directly denounces links appear “spammy,” or not “merit-based.”
“One of the strongest ranking factors is my site's content. Additionally, perhaps my site is also linked from three sources -- however, one inbound link is from a spammy site. As far as Google is concerned, we want only the two quality inbound links to contribute to the PageRank signal in our ranking.
"Given the user's query, over 200 signals (including the analysis of the site's content and inbound links as mentioned above) are applied to return the most relevant results to the user.”
Ohye then offered four bullet points on how to earn merit-based links, paraphrased below:
In short: content, content, content, a little participation, and the links will come.
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Link Building
I know how to get links and increase in google ranking, but how do you get more recognized links that when you type in link:www.YourSite.com are listed?
that's one reason i can see
that's one reason i can see why Google decided to ignore "links" somehow, becuase of irrelevancy. (evil grin
Nobody links to each other
Nobody links to each other for free anymore. They all want a link back or get paid for providing a link to your website.
Links
I guess we really don't totally understand linking. Yahoo might show a link we have, but google might not have that link, or just the opposite. We finally get listed in a good directory, we see our website there, and then we can't find the link anywhere. Then we might have several links from some other site. Can anyone explain why to all of this? Here is our website. www.beijingjourney.com Is there anyway we can make sure our links are not spammy also? I guess, we don't totally understand what is spammy and what is not. We are very new to this.
getting better quality inbound links
i am trying to gain more inbound links for web design company new york. any tips?
SEO WEB
I new to SEO, How do i quantify good and relevant content?
Inbound links
Inbound links remain a mystery to me. I have spent time writing and publishing articles on topics related to my site, www.drive-israel.com, as well as commenting on relevant blogs - but when I query google re: inbound links, these links do not show up. What am I doing wrong?
great point
"The fact remains that google's original backrub algorithm took inbound links very seriously, in fact 80% seriously. However, in recent years they have introduced many filters which reduce the rank of sites which appear to have built inbound links unnaturally."
Yes these "bandaid filters" have been added over and voer as new spam techniques come up. Algo is pretty much the same as it always have been I susupect, but the filtering is what has changed it so dramatically.
Great Article
Write about something exciting! So many people forget that content is still the number one importnat aspect. SEO is fine and dandy but at the end of the day you want repeat visitors, not a bunch of traffic with high bounce rates.
Link building
This is great info. However, I heard that right now it's safe not to be to aggressive on one's link campaign to avoid lots of link farms linking to your site. If the linking site so happens to get banned, then maybe you could be affected.
yes but......
what about the plethora of SEO companies out there?? They base half their income on residual link building strategies! Surely this will only add to their stress?
algorithm talk
The fact remains that google's original backrub algorithm took inbound links very seriously, in fact 80% seriously. However, in recent years they have introduced many filters which reduce the rank of sites which appear to have built inbound links unnaturally. I agree with the above statements, but think that there is no reason not to engage in a SEO link building strategy as long as your links are theme based, and not posted on a million off topic blogs or web directories. Happy link building!
Links are King!
There's nothing more important than those quality inbound links - that's is what I've always believed. It's refreshing and interesting that the 'G' has finally acknowldged it too.
Nice one!
a blog
is the answer to everything these days...
Good Article
Good article and alot of good comment on content versus links.
South Georgia Classifieds
I agree with Adam
I agree with Adam, with this would be easy for a competitor to sabbotage. Useful list mate. Really fresh, unique and quality content is the king.
Hi newcomputergen.com, wrong place to ask for help
Hi Newcomputergen,
This post is a bad place to ask for advice and I think is rude to the person who took the time to write the article. The subject matter was about linking not SEO advice. I noticed you placed links within the post by using anchor text that lead into your shopping cart. Please keep this place clean and refrain from that type of linking.
If you are indeed in need of some help I'll get you started for FREE, because I've allways had a softspot for newbies, visit www.sourcesurge.com and email me from there if you are interested.
How can I improve SEO for my company website?
Hi All, Thank you all for your expertise and help. I am new to the SEO. I am working partime for www.Newcomputergen.com. I would like to know how can I improve and make more visible in the SEO for Newcomputergen.com. Is there any kind of Free SEO service or tools I can use for the website? I am very interested and reading all sorts of articles and books to use SEO.
If anyone can help would be greatly appreciated. You can always get good price from the site, or mention the word "Webpronews by David".
Thank you everyone for your help!
David
Inbound links
This is nothing new in this story.
For me:- Quality of links 40% important (1)
- Quantity of links 20% important (3)
- Rated Natural Links 40% important (2)
While the bullet points
While the bullet points might work for most of the blogs/news sites it doesn't apply for small niche static websites. In these niches nobody links to each other for free.
its great
sounds great....
TRUELY INBOUND LINKS!
Well folks, what i think from my prespective what google does is almost fine as the concept of paid directories, paid links are not natural links. It is one type of shortcuts to the achieve top links.
I can ask questions here:
What if All try for Paid links, directories etc,,,,, then would there be any natural links?
What about content if i directly buy thousands of links? I don't even need a quality content instead my paid links would do it for me,,,,,
So due to such reasons Google would not prefer such type of links.
Its like this Natural optimization = Natual Content + Natural links
Some say blogging is spamming but what i would suggest is that if ur doing blogging to get a backlink with natural efforts then it won't be a spam, as google itself knows that we need to build links as it algo is based on trustworthy links.
LINKS:
"Its like this slow and steady wins the race"
An inbound link is a link
An inbound link is a link from another source that comes into your website which in turn can help your rankings if its relevant.Ideally inbound links need to be two things
Ideally inbound links need to be two things:
1) From a related site: A dog food company linking to a solicitors website is no good, the linking site needs to be of related content.
2) From a well connected site: Sites linking to your site also need to be perceived as important by search engines.
http://www.4psmarketing.com/pr-and-link-building
Google offers inbound link advice
Google is a mystery no one knows for sure how its algorithm works, probably just few individuals at the helm. So it is better to stick to the basics as being adviced and it is not advisable to 'fight the system out' to win mother Google.
Thanks for the nice articles though.
opinionated blogs
how about those opinionated blogs? well, i am just quite confused about it but aside from the PR's and all i think google is just trying to be secure.
Internet Business
Links from local directories
How about links from local directories - are they considered low-quality links as well then?
what would you prefer?
people just don't seem to get it...
if you are using a search engine and you click on a result which turns out to be rubbish who do you blame, the search company or the webmasters who have tried to get rankings by using every method except good content?
i don't know how google or anyone else for that matter, determine what is good and what is not, but i would like to make 2 points:
all power to them to actually try a figure out what is real and useful content and what is not
please give them credit for being aware of the problems involved in making those choices - they might be many things but idiots they ain't
i designed a website for a client a few years ago which invovled them in creating content about their niche. it was going ok but they found it hard to keep up producing the content.
as a result, they has a "mate" create another easier to use website, but one that just contained product and no real content. the result?
they were back wanting me to have another go. after veiwing their stats i could see why. site visitation which had been steadily rising over a 2 year period fell by 40% in 6 months.
my squash (sport) www.squashgame.info website gets a huge percentage of new visitors from google and other search engines (unpaid) because of our forum.
we get top 3 rankings for an incredible range of squash related search terms because of the wide range of topics and subjects covered in the forum.
to habil:
engage your readers, become an authority and disscuss and dissect. you end up say the same things over and over but in different ways to different people, but it becomes search engine gold. and it is useful for those wanting to know about your niche. you become an authority.
content is king!
Most SEO results in useless search results!
With Google tinkering with the results so frequently - many of my searches now pull up these SOE blogs - which actually while having a lot of content don't actually give any meaningful information - guess that's why a robot likes them?
Most searches I do on Google - I now immediately jump to page 6+ of the results and start seeing the content that I was searching for - if that doesn't work I'll try another search engine until I find one optimised for my query.
The increasingly less relevant results Google are returning for these SEO blogs is a sure sign the SEO’s are winning and they are managing to fool Google into listing their pages first – I guess if it continues like this people will gradually keep moving from Google – wonder what next year’s favourite will be?
Link-Building is tough but necessary.
I have found link-building to be tough and time-consuming. But I am making slow progress. However, my main task will always be providing good, fresh content. Does anybody know why Google doesn't reflect links the way the others such as Yahoo does? If you do a search for links to your site, the sites Yahoo lists are way above what Google lists.
Protect their business
Googgle try to protect their business. If they are not penalize paid listing may be google going to end. Becuase SERP contain unwant result to user. They move to Yahoo or Live.
So we must folow google rule.
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