BlogWorld Expo: Using Social Media To Drive Traffic

By Mike Sachoff - Fri, 09/19/2008 - 17:08

Tools to use

At the BlogWorld Expo in Las Vegas, Don Crowther, founder of SMARTS, spoke about using social media to bring traffic to your Web sites.

(WebProNews will be spending the weekend in Vegas. Bummer, right? But we will be working, reporting from the BlogWorld Expo and chatting up the brightest minds in the blogging business. Stay tuned to WebProNews and WebProNews Video for updates.)

He said social marketing is "using social media to actually do what you want them to do."

Statistics show that Facebook is almost as big as Google in pageviews. YouTube is double in page views according to Alexa. Facebook adds 100-250K new viewers each day.

Forty-one percent of all Facebook members are 35 and older. Crowther said the "average competitor is clueless and this is how you can get the competitive advantage."

"Social media has made it possible for you to get into Google without being a rocket scientists."

Crowther offered a series of tools to use to generate traffic using social media.

Smarts Tool #1:
Squiddo
It monetizes, builds links and content

Smarts Tool # 2:
Hubpages:
Content sharing site, may outpull your blog, but 60% of revenue share

Smarts Tool #3:
Create your own Wiki

Smarts Tool #4:
Twitter

Smart Tool #5:
Create online video

Smarts Tool #6:
Facebook Pages

Smarts Tool #7:
Digg

WebProNews Reporter/Anchor Abby Prince-Johnson contributed to this article.

News Tags: Social Media, facebook, YouTube, Blog World Expo

About the author:
Mike is a staff writer for WebProNews.

3 Comments

By Don Crowther (WPN reader) - Thu, 10/02/2008 - 22:41

Thanks for the good review

Thanks Mike, for the good review. Glad you enjoyed it! Any suggestions for future presentations?

Don Crowther

By Iago (WPN reader) - Sun, 09/21/2008 - 13:40

Drive Traffic Crazy

These seven tools, this is great stuff. Time consuming for sure, but in the long run well worth the effort. Creating online videos is the only step I have not taken so far, and most of the others, except for Facebook and Twitter, I could certainly be spending more tie on. Content is the key in all of these babies, and with Twitter, being able to write succinctly with impact that grabs the attention of others, no different in fact then shrewd and well-written marketing headlines.

I have been working on writing headlines that grab attention on my entries to Chaos Chasm II, one of my blogger blogs that is and is not devoted to my online marketing endeavors; more of a journal of said experience, actually, which includes various and sundry other impressions. But anyway, I listed these seven tools on my weblog journalistically for my own future reference.

By govi (WPN reader) - Sun, 09/21/2008 - 05:33