Guess Who's Dominating the Search Market in the U.S.

By Chris Crum - Fri, 08/22/2008 - 13:36

It rhymes with schmoogle...

ComScore has released its monthly analysis results for search market share in the U.S. Blowing absolutely nobody's mind is the fact that Google is on top.

The question is not who is on top, but by how much Google leads. Google sites had 69.1% of the market, while Yahoo! followed at a not-so-close second with 20.5%. The gap between the two has grown since June, when Google and Yahoo! controlled 61.5% and 20.9% respectively.

In research like that of ComScore's, the information should not be taken as gospel. As PCWorld points out:

ComScore's reports are not controversy-free. The company was criticized in April for a report on paid search clicks, as ComScore's measurements rely mainly on online recruitment techniques, usually dismissed by traditional pollsters. The search market share report presented yesterday relies on a similar panel with ComScore's controversial one from April...

That said, it doesn't look like Google has any threat to its search market share, and with their current push into the mobile sector, it is doubtful that any such threat will emerge in the foreseeable future.

News Tags: Search, Google, Research, comScore

About the author:
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003.

11 Comments

By Guest (WPN reader) - Wed, 08/27/2008 - 04:58

While there continues to be

While there continues to be unstability in Yahoo with the Microsoft takeover bid, its no surprise Google will continue to dominate!?

Another chance for other search engines??

http://www.4psmarketing.com/

By Get Free mp3 Downloads, Free sub-domain name & Free Hosting (WPN reader) - Mon, 08/25/2008 - 23:14

Gotta catch up!

By zhongzhoujixie (WPN reader) - Mon, 08/25/2008 - 23:01

Yea,I think yahoo should do

Yea,I think yahoo should do more work now.For reducing the gap,yahoo maybe will take some measure and must be.

By personal injury lawyers (WPN reader) - Mon, 08/25/2008 - 13:50

surprise

i would not expect anything less.

By Super Foods (WPN reader) - Mon, 08/25/2008 - 12:06

I agree

Despite the controversy in their reports, I do believe their numbers may be accurate. Google, not only dominates the search realm, but their traffic seems to be of higher quality.

Regards,

Steve

Super Foods

By logo design services (WPN reader) - Mon, 08/25/2008 - 10:26

Result relevance is the key

@snt: Its the relevance of the results and not features which makes Google the king of the hill. The only way it can be pushed from that spot is if some other engine gives more timely and relevant results which seems highly unlikely at the moment.

By snt (WPN reader) - Mon, 08/25/2008 - 09:08

Companies like yahoo and

Companies like yahoo and microsoft almost missed the boat. People got used to Google and now its hard to make them use any other SE, unless Yahoo or MSN comes out with some outstanding features in their Search.

FlexOWeb.com

By Parkee T (WPN reader) - Sun, 08/24/2008 - 12:36

Google is at the top always

What a gap !

Parker T

http://retirementsketch.com

By Marketing Minefield (WPN reader) - Fri, 08/22/2008 - 17:25

Google domination

That's quite a significant increase in the gap between Yahoo and Google. Yahoo really should have accepted Microsoft's offer - at this rate both companies will continue to be further marginalized in search. In the UK Google has over 90% share of the market - it'll be interesting to see if Google can get near that figure in the US in the next couple of years.

By Chris Crum - Fri, 08/22/2008 - 14:53