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News Corp joins Wal-Mart as a major Oodle client

No Craigslist or Kijiji for Rupert Murdoch's social networking outpost, MySpace; it's Oodle that landed the agreement to make over the classified section on the site.

Classifieds site Oodle notched a big win for its services. Their online classifieds snared a big customer - Fox Interactive Media's MySpace.

Oodle CEO Craig Donato blogged about the change, which opened today to the oodles of visitors to MySpace:

The site is also more social: listings are linked to MySpace profiles - not anonymous IDs, and users can enlist their friends to help them buy or sell through MySpace bulletins and blogs.

We’re big believers that classifieds are a form of “social commerce.” Transactions start online, but they end in a face-to-face interaction and a handshake. In the coming months, we’ll be busy working with the MySpace APIs to make their classifieds experience more social and conversational…

Analysis firm Classified Intelligence welcomed the change from its previous less-than-stellar experience. "A quick look for accounting jobs turned up a sponsored link for Chinese wives," CI said of the previous implementation of MySpace classified listings.

Plenty of people will see the new Oodle-powered listings. CI said MySpace sees about a million unique visitors per month to its classified pages. Oodle's win gives it access to "more than a walled garden; it's a walled continent," CI said of MySpace.

Oodle has another big name client, one more familiar to the brick and mortar world. They picked up retailing giant Wal-Mart as a customer for Oodle's classifieds services in early June 2008.