WebProNews

Routines can be nice and comfortable, or, depending on the person, mind-numbingly dull.  The latest comScore report on the top U.S. online video properties has something for everybody; although most of its lists are the same as last time, a couple of important changes occurred.

First, Hulu broke into one top ten group by displacing ESPN in terms of videos viewed.  There’s a fair amount of space between Hulu and ninth place AOL, and much more between it and the leaders, but this counts as a very important development for the young site.  We don’t expect to see it slip back.

 Hulu Achieves Good Standing
(Photo Credit: comScore.com)

The other new tidbit relates to irreversible growth on a larger scale.  comScore’s report covering May states, “U.S. Internet users viewed more than 12 billion online videos during the month, representing an increase of 45 percent versus year ago.”

As for the “same as usual” stuff, Google wound up attracting the most unique viewers and showing the most videos (83.8 million and 4.2 billion, respectively).  Fox got second place in both categories, and Yahoo and Microsoft grabbed third and fourth.  No changes seem ready to occur on any of these levels.

Until next month, then, when the June report should discover that at least 75 percent of the U.S. Internet audience viewed online video.