Video site Hulu, jointly owned by NBC Universal and News Corp., will begin offering full episodes of Viacom's Comedy Central programs "The Daily Show with Jon Stewart" and "The Colbert Report" as part of a test.
The test to offer the satirical political shows could lead to Viacom putting other popular programs on Hulu, a move that is a change in strategy for Viacom which previously was focused on offering content on its own sites.
"I think with success breeds success. It could open some other doors," Erik Flannigan, executive vice president of digital media at MTV Networks told Reuters. MTV Networks is the Viacom branch that runs Comedy Central and MTV.
The Comedy Central shows will also be available in their entirety on ComedyCentral.com, Flanagan said. The shows were previously only available in clips.
Comedy Central's goal is to increase its online audience. Stewart and Colbert's shows are often the most watched clips on the Internet.
"Hulu in many ways may put the shows in front of some people who might be more casual viewers but who might be interested in what's going on with the elections," Flannigan said.
Comedy Central will get a percentage of ad sales sold by Hulu.
Will Hulu Dethrone YouTube as Top Online Video Dog?Comedy Central Gives YouTube OKComedy Central Opens Online Joke SchoolWaiting To Litigate: Viacom, Google, And YouTubeComedy Central Request That Videos Be RemovedYouTube Losing Viacom Deal to JoostComedy Central Relaunches ColbertNation.comHulu Getting TV Before TV Gets TVComedy Central Brings Web Programming To TVComedy Central Site To Spoof '08 Elections
Comments
Post new comment