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Cox Enterprises acquired advertising management tool maker Adify, which recently partnered with Six Apart to provide that company's ad platform with its back-end services.

Interesting development for Six Apart, we think. A week ago, they were dealing with Adify, one of a number of small blog ad services providers. Now when Chris Alden and company try to reach Adify's Russ Fradin, they will be talking with Cox Enterprises' latest acquisition.

"As Adify began raising our third round of financing to fund our expansion, Cox Enterprises expressed interest in acquiring us," Fradin said on the Adify blog. "Although Adify was not seeking an acquirer, Cox’s history, resources, and people demonstrated that it would be a very compatible business partner and the perfect home for our company."

$300 million will swing one's attention, especially in the current economy. Fradin also said Adify will operate independently within Cox; he also claimed that the founders would not pack their bags and leave Adify and its early customers behind, as happens with other companies scoring a big payday.

That payday arrived as an all-cash deal. PaidContent noted how the negotiations were especially lucrative, as Adify's Fradin and other officers negotiated the price without banking representation.