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CBSSports.com March Madness on Demand brought in 3.3 million unique visitors to the NCAA March Madness on Demand video player, a 129 percent increase over 2007 for the first four days of the tournament.

March Madness OnDemand Logo
(Photo Credit: CBS Sports.com)

Total minutes of live streaming video in the first four days of the tournament reached 222,305, 520 surpassing the entire 2007 total minutes of live video which was 162,974,160 minutes amounting to 36 percent year-over-year growth.

More than 3.6 million fans are currently participating in the CBSSports.com bracket games across the Web. The total number of bracket participants is up 62 percent from 2007 (2.2 million). Fans clicked on the "Boss Button" which brings up a fake spreadsheet 2.1 million times.

The First Round Georgia vs. Xavier game on March 20 had a record-setting total of 376,000 hours of consumption. This surpassed the previous record high of 133,000 total hours set in 2006. The Kentucky vs. Marquette game also broke the 300,000 mark with 325,000 hours.

CBS says a large factor contributing to traffic growth was its decision to drop registration requirements for admission to the video player along with links on over 200 Web sites leading directly to live video of the tournament.