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On some level, it seems like Google is always expressing an "I want you to want me"-type feeling.  The volume got turned up a little, however, with the release of Google Maps API Premier.

 Google Maps API Premier

Organizations interested in putting Google Maps on their sites have been promised "A SLA that guarantees 99.9% uptime," "Customer support for critical issues," and "Customer control over ads."  This is in addition to all the standard features of the program, of course.

On the Official Google Enterprise Blog, Jim Payne also points out, "Google Maps is the #1 mapping site in the world, and more than 50,000 active sites use the Maps API - including companies like Kayak, Ace Hardware, and Trulia.  The new Premier product makes it even more attractive for companies to add Google Maps to their website."

Yet Haochi Chen noticed that all of this sounds a lot like Google Maps for Enterprise, which was launched in June of 2006.  And really, there is such a thing as overselling a product.

We're not sure if someone forgot to mention some significant upgrades, or if this is just some imprecise renaming event.  Either way, neither Cheap Trick songs and sentiments nor actual cheap tricks are all that popular these days.