Yahoo says it has increased its excluded keyword limits from 50 to 250 to improve relevance in search results.
On the Yahoo Search Marketing Blog it explains what words types of keywords to exclude. "Identify the keywords that do not apply to your business but may be commonly used by potential customers."
"If you are a travel company selling cruises exclusively to Acapulco, if you use the Advanced match type for the keyword 'cruise,' you may want to exclude keywords like 'Caribbean' and 'Alaska.'"
Excluded words can be adjusted at the account level in the administration tab of your account. You can change excluded words at the ad group level in the Ad Group Settings Page.
On the Ad Group Settings page click on "Tactic Settings" and look for the "Excluded Words" feature. Clicking on "Excluded Words" will open the entry field. Type in your excluded words without any commas or semicolons and then click "Save Changes" to finish the process.
Yahoo recommends considering adding excluded words to guide the right kind of searchers to your ads.
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Comments
Great article
I had a client who had alot of quality content but their conversion rate was low becuase they were getting traffic for crazy words that didnt match their core audience expectations.
Well thought out
Great insight into stop words for PPC. They are a must if you want to increase your conversion rate.
Sounds like Yahoo Can't Get It Right
Seems like yahoo is hoping advertisers will help out with their lackluster relevency alogrithim...
Not Yet
To optimize paid search campaigns negative keywords are a must. It's either lazy or foolish to allow engine algorithms to match without the use of negative keywords. Personally, I think it's great that Yahoo raised the limits. The next step for Yahoo is to raise the blocked domain limit from 250 to about 10,000.
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