Websites in the health & medical and the travel categories received substantial traffic driven to them from search engines in November 2007.
Over 44 percent of traffic to health & medical sites arrived after a visitor found those destinations in a search engine. One in three visitors to travel sites originated from a search as well.
Analysis firm Hitwise tabulated the percentage of searchers hitting various industries post-query. Visitors to the shopping & classified (25.7%), entertainment (22.7%), and news & media (21.8%) categories popped into a search engine first in respectable numbers.
Just for the fun of it, Hitwise also broke down the percentages of traffic Google drove to these categories by itself in November:
source: Hitwise
| Health & Medical |
29.15% |
| Travel |
21.82% |
| Shopping & Classifieds |
16.15% |
| News & Media |
13.92% |
| Entertainment |
13.77% |
| Business & Finance |
10.49% |
Advertisers in these categories should take note, as people with interests that coincide with an industry and a marketer's message could really move the meter for an ad campaign.
follow me on Twitter
iEntry 10th Anniversary
RSS
Newsletter
Advertising
Hit
I use Hitwise myself its a great tool