Websites in the health & medical and the travel categories received substantial traffic driven to them from search engines in November 2007.
Over 44 percent of traffic to health & medical sites arrived after a visitor found those destinations in a search engine. One in three visitors to travel sites originated from a search as well.
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Analysis firm Hitwise tabulated the percentage of searchers hitting various industries post-query. Visitors to the shopping & classified (25.7%), entertainment (22.7%), and news & media (21.8%) categories popped into a search engine first in respectable numbers.
Just for the fun of it, Hitwise also broke down the percentages of traffic Google drove to these categories by itself in November:
| Health & Medical | 29.15% |
| Travel | 21.82% |
| Shopping & Classifieds | 16.15% |
| News & Media | 13.92% |
| Entertainment | 13.77% |
| Business & Finance | 10.49% |
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I use Hitwise myself its a great tool
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