Such customization requires ceding a little of the search experience to Google; people have to be logged in to Google to benefit from the Search Add-ons. Google Operating System noted how a subscribed link will be triggered when queries match a pattern for the add-on.
To see these specialized results, people subscribe to the link provided on the Search Add-on creator's Google Co-op profile page. Get enough people to subscribe, and the add-on could be added to Google's directory of subscribed links, where more people should be able to find it.
On the security side, Google's patent application for the Subscribed Links/Search Add-ons described how they will counter potential issues like destructive output text, or induced overflows of the system.
Only a few Search Add-ons appear in Google's Add-on Directory, unsurprising due to the relatively unknown nature of the service before today. We don't see it as a worthy competitor yet to the Smart Answers used at Ask.com, as Google has few add-ons available and requires one to be logged in to use them.
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