WebProNews

Social media Website Mixx, launched today in private beta. The customizable site brings together a combination of user-recommended news articles, videos and images, social networking and personalization tools.

  "Mixx is not a one-size-fits-all recommendation site where users run over each other and a single niche group can dominate the conversation - no one gets left behind with Mixx," said Chris McGill, founder and CEO at Mixx.

"Built on a structure that captures the 'long tail' of content and personal interest, Mixx empowers users who are interested in all types of media and unleashes the promise of Web 2.0 for publishers."

Mixx users can control the flow of media by interest and location by creating their personalized "Your Mixx" start page so users can find their own blend of topics and media. Users can vote for the stories, photos and videos that they like or against the one they don't like and they can share media with other users in specific categories, tags and locations.

The social networking tools in Mixx allow users to share items among a group of friends by creating or joining "Private Groups." Users can also designate "Mixx Friends" so they can invite and share items with other users and see their friend's activity and interests.

The site is similar to other established social news sites including Digg and Reddit. Once Mixx is out of private beta and launched publicly the real test for the site will begin.