WebProNews

Maven Networks, an Internet TV platform provider, announced today that Sony BMG Music Entertainment and FT.com (The Financial Times) are launching new video offerings on the Maven Internet TV Platform.

Sony BMG will syndicate "Sony BMG Musicbox," its music video player, to its network of Web properties in 19 European country's. The Maven-powered Sony BMG Musicbox players, features content from a variety of artists and will be available in each countries native language through geo-targeting, and monetized through interactive advertising.

"SONY BMG is delivering a visually rich and compelling video experience to satisfy the huge demand for Internet video," said Ulrich Jaerkel, Senior Vice President, Digital & Business Development of SONY BMG in Europe.

"Our Maven-powered players are a critical part of our overall strategy to develop a direct-to-consumer proposition based on our ever-growing library of world-class content, creating great value for both our artists and their fans."

FT.com will use Maven's syndication platform to deliver all of its video content on FT.com.

"As Maven has experienced in the U.S. and Canada, industry-leading media organizations require a flexible and scalable Internet TV platform to keep up with the demands of the growing international audience" said Hilmi Ozguc, founder and CEO of Maven Networks.

"We're thrilled to partner with leading media innovators to expand our capabilities globally into the European market and to enable them to obtain the scale and flexibility necessary to meet to the demands of their consumers and advertisers."