WebProNews

Lulu Enterprises, an online self-publishing company has filed suit against News Corp/NB C Universal's joint venture Hulu for trademark infringement, unfair and deceptive trade practices and for federal cyberpiracy.

In the complaint, filed in U.S. District Court in Raleigh, NC, Lulu alleges that Hulu intentionally attempted to create confusion in the marketplace through Hulu's name and Internet domain announcements.

The suit also alleges that Hulu's trademark filing identifies products and services which are related to and identical to the services that Lulu provides under its Lulu marks.

"We have spent more than five years and tens of millions of dollars in investment successfully building the Lulu brand and website into a place for millions of creators and consumers to publish, buy, sell and manage digital content," said Lulu CEO Bob Young.

"It is clear we are required to move quickly to protect our intellectual property and defend ourselves against this infringement before it significantly damages our business."