WebProNews

Web analytics company Compete has launched Compete Search Analytics, a Web based resource that brings search analytics to users on a pay-as-you-go basis. The new service will be available September 12,2007.

 "The tool is essential for people looking to do competitive research into what, where and how consumers are searching online, and I'm impressed by it," said Aaron Wall, search engine optimization expert, blogger and author of the SEO Book. "When I log in I feel like a kid in a candy store."

 Compete Search Analytics offers users new keywords they should be bidding on, displays gaps in their competitor's search strategies that can be exploited, finds search terms that drive the most engaged visitors and tracks performance with keywords against competitors.

 Compete Search Analytics provides data from the monthly searches on the top six search engines (Google, Yahoo, MSN, Windows Live, Ask and AOL). It shows keyword referrals, what sites are benefiting most from popular keyword phrases. It also offers site referrals, which keywords are bringing traffic to specific Web sites and site comparisons, how your search referrals match up against other sites.

 "Compete Search Analytics is professional-strength for pros like Aaron Wall, but easy and cost-effective enough for novices as well," said Jeremy Crane, director of search and online media at Compete.

 "Whatever your level of experience, in a few short clicks our service will make you more successful with your search marketing programs; it's that intuitive."