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Marchex, a local online advertising company and publisher of local content has purchased VoiceStar, a provider of call-based advertising services, including pay-per-phone-call and call-tracking, for local advertisers.
Marchex purchased VoiceStar for $20 million along with $8 million in additional investments through 2008. The acquisition is on track to be completed by October 1, 2007. VoiceStar will still operate from its headquarters in Philadelphia, PA.
"With the addition of VoiceStar, Marchex offers one of the most comprehensive online advertising platforms and agency services for local advertisers at scale in the industry. We can now offer local aggregators a private label search- and call-based marketing platform with distribution for their advertisements in search engines, vertical Web sites, and on our network of local Web sites," said Peter Christothoulou, Marchex Chief Strategy Officer.
"Additionally, we can now also add proprietary pay-per-phone-call advertising units to our network of local Web sites, which allows us to increase the direct monetization of our own properties."
The VoiceStar purchase adds 100 local advertiser aggregators, including Comcast, The Cobalt Group and YellowBook USA to Marchex's partners which already includes AT&T and Yellowpages.com.
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VoiceStar/Marchex
Congratulations to Ari on all his hard work and on a nice exit with Marchex. Marchex's display of commitment to PPCall gives further encouragement other self-funded pay-per-call pioneers such as we at wwww.ZiffLeads.com (launched in 2005) of SPG Solutions.
We have built from scratch a comprehensive and proprietary pay-per-call ad platform and network, a large direct advertiser base, and a substantial multi-media publisher network.
With triple-digit quarterly growth, expected revenue this year of well over 3X that of VoiceStar's and the turning of a significant profit, our excitement for the PPCall opportunity only continues to grow.