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ViTrue, a consumer-created advertising platform is working with Pringles to create the snack food’s first online video community. Vitrue was able to quickly build a video community that maps directly to Pringles brand identity.

 Pringles is featuring a promotion on their new site called “Jingles for Pringles” where users can contribute their own songs and videos to promote the potato chip brand and have a chance at winning prizes.

“It was wonderful to connect with a video service provider that had an out-of-the-box solution that fit our needs,” said Sonyetta Anderson, Interactive Marketing Manager for Pringles. “We look forward to sitting back and enjoying the bonding experience with our consumers.”

 ViTrue’s platform also covers an existing promotion that Pringles has sponsoring Fox’s American Idol. The top prize for the “Jingles for Pringles” competition is two tickets to attend the final episode of American Idol. Twelve finalists will receive their own digital camera.

To enter the contest on their homepage it says,” Just write an original jingle expressing your passion for Pringles, make a video of you, your friends or family performing it, and upload it.”

“A global brand like Pringles embracing branded video communities is a watershed event for consumer-generated content,” said Reggie Bradford, ViTrue’s CEO. “Our work with Pringles to create the ‘Jingles for Pringles’ community is an excellent example of how a major brand can engender creativity and build stronger loyalty while ensuring control of their equity and message.”

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