WebProNews

Despite a recent $90 million settlement in a click fraud case, Google CEO Eric Schmidt claims his company sees fake clicks before the advertisers do.

However, he isn't going to explain how Google accomplishes this feat. A Bloomberg report noted how Schmidt believes click fraud won't stop Google's rise.

"Believe me, as a computer scientist, we have the ability to detect the invalid clicks before they reach advertisers," he said in the article.

Meanwhile, click fraud takes places rampantly in India. The report noted how one man sells customers the names of websites that pays people to do clicks. It's the ultimate Make Money Fa$t scam, except that it apparently pays off.

Who to believe, Google or the real world? Lane's Gifts and Collectibles filed a class-action suit against Google over click fraud. Pending approval, Google will pay $90 million to end that lawsuit.

A plaintiff's attorney in that suit cited a need for Google to be more transparent about its operations. Wall Street analysts have made similar claims. Google sees transparency as something that only benefits its competition and the criminals who would take advantage of details of the company's inner operations.

Now part of the S&P 500 index, Google closed at $389.70 yesterday. Its value to the stock market is clear. Some people wish its work and future prospects were a little clearer as well.

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David Utter is a staff writer for WebProNews covering technology and business.