Next Level SEO: Press Release Optimization

By Jason Lee Miller - Wed, 10/26/2005 - 13:49

As with other areas of promotion, search engine optimization can be approached from several angles. Most SEO experts talk about optimizing your website for better search engine placement, but if that is all you're doing to increase your company's online presence, then you're missing at least one very important pat of spreading the word. Today's lesson: the power of the press release.

The lesson comes this way from Lee Odden's Online Marketing Blog, where Odden discusses taking a very proactive role in getting the word out about your company through press releases. What does he call it? Press release optimization, of course, which if done right will get you picked up on quality news sources that are crawled by search engine newsbots.

The art of writing the press release is only the first step (and as Odden points out, it is an "art," complete with keyword placement into skillfully organized and engaging writing).

The second step is getting that sucker out, not just to anywhere, but to the right places. Spammers make use of PR wires as well, adding to the deluge of press releases reporters find in their in-boxes on a daily basis. While keyword optimizing the press release is important for placement in the wire services, Odden is quick to point out that a friendly note to carefully selected publishers is also important.

It's also a good idea to write original articles and submit them to online publications in the hopes they publish it on their site. Any mention or link on a highly ranked news source is extraordinarily valuable, as readers may not even think to look for what you offer until they read about it somewhere else.

For a more detailed look at Odden's tips on press release optimization, check out his blog.

Jason L. Miller is a staff writer for WebProNews covering technology and business.

News Tags: SEO, blog, optimization, Internet, marketing

About the author:
Jason Lee Miller is a WebProNews editor and writer covering business and technology.

19 Comments

By Matt Washington (WPN reader) - Sun, 06/14/2009 - 04:36

Lee and Other PR Optimization Resource

I have been reading up a lot recently on press release optimization for sending a release for my business and have read Lee's article as well. That's definitely a good one and I particulalrly like the links to the resources that he has provided. However, from a learner's perspective I found a post on another blog which detailed everything in a very objective list to be much more useful You can read that post at 12 SEO Tips for Press Release Optimization

I have never been to this blog before and it is surprising how there are so many unknown, not so famous bloggers who are contributing great stuff to the blogosphere but hardly ever get noticed

By Shellbrook Barn (WPN reader) - Fri, 05/29/2009 - 08:51

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By Flex Developer (WPN reader) - Fri, 05/15/2009 - 18:33

Nice Information

The press release is indeed a good method for generating interest. And your right, there is more to it than just writing it. It's a multi-step process for sure.

By Saurabh Bajpai (WPN reader) - Fri, 05/08/2009 - 16:50

Press Release

Some great info here,, Press releases have always been important to get the word out and good idea of implementing seo ideas in a press release .

By WebCatalyst (WPN reader) - Wed, 04/29/2009 - 08:07

Thanks

Thanks for this nice information...

Keep it up your good work

By SEO San Diego (WPN reader) - Sun, 04/05/2009 - 15:19

Great Info

I have not yet use press releases and I certainly do not want to fall behind my competition. Thanks for posting.

By femanol (WPN reader) - Thu, 02/12/2009 - 19:47

Thanks

Some great info here, it seems I was doing releases wrong before, I will work harder on the keyword density now.

By Linkvana (WPN reader) - Sun, 01/18/2009 - 12:56

Nice info!

really great information on press releases here, thanks very much for this article!

By Guest (WPN reader) - Sat, 01/10/2009 - 04:22

The most valuable lesson

The most valuable lesson which i have learnt is the below sentence written in your article. Its really a very precious sentence.

"Any mention or link on a highly ranked news source is extraordinarily valuable, as readers may not even think to look for what you offer until they read about it somewhere else."
http://www.iwebsubmission.com/

By SEO press release (WPN reader) - Sun, 12/21/2008 - 09:13

SEO press release

ePressReleases.org offer SEO press release distribution service. It allows HTML tags and PR is appearing on top search result pages of Google, Yahoo.

Google is counting ONE way TEXT links by just releasing PR in ePressReleases.org

Try it !

By Branson Computer Repair (WPN reader) - Wed, 11/05/2008 - 19:46

Awesome!

Thanks for your awesome articles. Before, we were trying to come up with a good solution to implement for our Branson computer repair company's web site and SEO. Now, it's clear that the best thing for us to do is create a press releasse to boost the SEO score of our Branson web site. Thanks!

Ozarks Compu-Tech | Branson Computer Repair

By Linkvana (WPN reader) - Sat, 08/09/2008 - 21:44

What was I thinking!

Holy Moly! Looks like I've been doing the press release ALL wrong! I'm not exactly an amateur, but my God! Great stuff!

By Greymindz (WPN reader) - Wed, 06/18/2008 - 16:14

Internet Marketing

Some great info here,, Press releases have always been important to get the word out and good idea of implementing seo ideas in a press release .

By Danielle (WPN reader) - Sat, 04/26/2008 - 11:18

Great article. Have you

Great article. Have you heard of PRNewsExpress.com? It is a new press release distribution site that offers SEO optimized press release distribution service.

The site delivers SEO-optimized press and news releases via news sites, search engines, social media sites and blogs.

Check it out

http://www.PRNewsExpress.com

By Christine O'Kelly (WPN reader) - Sat, 03/29/2008 - 23:56

Absolutely

I've been experimenting with SEO press releases for several years and can attest to their incredible SEO benefit. What you say here: "The second step is getting that sucker out, not just to anywhere, but to the right places." is so critical. Some of the most established and respected Press Release distributors have little or no SEO value.

I spent an hour on the phone with a nice guy from PR Newswire - when I asked him if they offered anchor text, he said "what's anchor text?" While this company does have great connections with actual press, a press releases submitted here doesn't add much value in terms of SEO. On the other hand, I've found several PR distributors that are free, offer anchor text, and that rank well in the SERPs for keywords.

By Ilia Kogan (WPN reader) - Wed, 06/18/2008 - 15:15

Real Estate Web Site SEO Press Release needed

Hello,

I'm absolutely new to the SEO Press Release area. We are looking for a credible company that could publish a press release based on the SEO content just written for our web site. If you happen to know where to look and what questions to ask, I will definitely appreciate it.

Sincerely,

Ilia Kogan

By Sylvan (WPN reader) - Fri, 03/28/2008 - 13:46