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Apple may be just a minor player in the computer and consumer electronics industries in terms of revenue ($14 billion in fiscal 2005) and market share (less than 5% worldwide) but...

Fortune magazine says, it is now undeniably setting the pace for both of those industries in terms of hardware, software, and industrial design.

Fortune's short feature piece discusses Apple's product range after the launch of the video iPod, iTunes v6 and new iMac G5, commenting on the user-focused way in which Apple approaches its products, its markets and its customers.

Apple's secret? This quote from Apple CEO Steve Jobs says it very clearly:

[...] "Apple is a company that takes complex technology and makes it easier and simpler to use," he says, and seems satisfied with his answer. But moments later he smiles, and refines his definition: "Our goal is to stand at the intersection of technology and the humanities."

A couple of interesting stats in Fortune's article:

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Neville Hobson is the author of the popular NevilleHobson.com blog which focuses on business communication and technology. Neville is currentlly the VP of New Marketing at Crayon. Visit Neville Hobson's blog: NevilleHobson.com.