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Zynga Articles

New Report Pegs Zynga’s Valuation At $10 Billion

Social gaming company Zynga, which is the force behind sensations like FarmVille and CityVille, continues to be a hit with investors.  Days after rumors indicated Zynga would raise $250 million at a valuation of $7 billion to $9 billion, a new report’s claimed it will actually raise twice that amount at a valuation of $10 billion.

Investors May Value Zynga At Between $7B, $9B

Late last week, reports indicated that several different companies (including Facebook and Google) have shown interest in acquiring Twitter for $8 billion to $10 billion.  Now, although nothing’s certain, fresh rumors indicate that investors might assign a similar value to Zynga.

CityVille Hits 100 Million User Mark
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Less than two months ago, something called "CityVille" launched on Facebook.  Now, statistics indicate it’s hit a tremendous milestone – the 100 million user mark – making the game a huge success and its creator, Zynga, a good deal richer.

Rumor Ties Facebook, Twitter To SEC Inquiry

Don’t look for employees at these companies to break out shredders – or even break a sweat – quite yet, but the Securities and Exchange Commission might be curious about certain details related to Facebook, LinkedIn, Twitter, and Zynga.  Unconfirmed rumors indicate the SEC is looking into their privately traded stock.

CityVille Poised To Pass FarmVille As Top Facebook Game
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In the tech community, a lot of people profess to dislike Facebook games such as FarmVille and CityVille.  They’re snubbed due to requiring little thought or skill, and viewed with suspicion since users are encouraged to spend real money.  But there’s no denying their popularity, and it looks like CityVille is about to take the crown.

A few days ago, bloggers noticed that CityVille was closing in on Farmville – long Facebook’s top game – in terms of monthly active users.  Now it looks like a changeup is imminent.

Zynga Acquires Mobile Game Developer Newtoy

Zynga said today it has acquired Texas-based mobile game development company, Newtoy, makers of mobile games including Words With Friends and Chess With Friends.

The Newtoy headquarters in McKinney, Texas will become The Zynga With Friends Studio. Terms of the acquisition were not disclosed.

American Express Partners With Zynga On Virtual Goods

American Express said today it would allow its card customers to pay for virtual goods from Zynga using their reward points.

Zynga Launches CityVille On Facebook
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Social game developer Zynga, the creators of the popular Farmville and Mafia Wars on Facebook, has launched its latest game called “CityVille.”

Zynga says CityVille is its most social game to date with new features that allow players to build a city, interact with friends’ cities, and build franchise with the help of their friends.

CityVille is Zynga’s first game to launch internationally and will be available in English, French, Italian, German, and Spanish on Facebook at Cityville.com.

 

Yahoo Aims to Be THE Place for Local Deals
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It’s quite a day for local search. Not only has Google launched a new social recommendation engine to tie into its local results, Yahoo has made a handful of announcements having to do with local and social features. 

Influential VC Firm Creates $250M Social Fund

Entrepreneurs who are interested in creating social apps and services may be in luck.  This afternoon at Facebook’s Palo Alto headquarters, venture capital firm Kleiner Perkins Caufield & Byers announced the creation of the $250 million sFund Initiative designed to assist some individuals.

Facebook’s Mark Zuckerberg, Amazon’s Jeff Bezos, Zynga’s Mark Pincus, and Comcast’s Brian Roberts were all on hand to lend support (along with John Doerr and Bing Gordon of KPCB), which may be an interesting sign of the sFund Initiative’s importance.

Zynga Strengthens Ties With Facebook Credits
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Facebook and a social game developer with which many (or maybe most) users are familiar are now closer than ever.  Zynga’s officially made Facebook Credits the exclusive payment option for most of its Facebook games.

This may not come as a surprise to many people, given that Facebook and Zynga announced a five-year partnership back in May.  But the companies didn’t mention anything about omnipresence or exclusivity at the time, meaning this is an important development.

Zynga Buys Social Game Company Conduit Labs

Zynga, makers of popular social games Farmville and Mafia Wars, announced that it has acquired Conduit Labs, another social games company based out of Boston.

Zynga will turn the Conduit Labs office into simply "Zynga Boston", where the company will focus on new product development. The company currently has locations in San Francisco, Austin, Baltimore, Bangalore, Beijing and Los Angeles.

Zynga Puts Owen Van Natta Over Business Operations

Zynga, the social gaming company that makes apps for both Facebook and MySpace, now has one additional connection to those two companies.  Zynga named Owen Van Natta Executive Vice President of Business Operations this afternoon.

Van Natta was, as you may remember, Facebook’s COO for a while.  He served as CEO of MySpace for a relatively short period of time, as well.  So this move is perhaps a bit of a step down for him, title-wise.

Zynga Reportedly Pulls Farmville From MSN

Zynga has apparently removed its massively popular game Farmville from Microsoft’s MSN Games, and nobody seems to know why. The timing of this is interesting as Google has reportedly been in investment talks with Zynga, while it has been acquiring other social game-related properties.

Zynga Buys Japanese Gaming Company Unoh
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Zynga has acquired Japanese social gaming company Unoh, which will become a major part of Zynga’s mobile strategy. The company’s mobile product efforts will be a joint venture between SoftBank Group and Zynga.

Popular Unoh games include Machitsuku!, Band Yarouyo!, and Kaizoku Chronicle. Zynga says that in addition to maintaining Unoh’s games on mixi, Mobage-town, and GREE, Zynga Japan will also localize Zynga games and develop new games targeted at the Japanese market.

Report: Google Invested $100-$200 Million In Zynga
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Google Games – along with the company’s social efforts – may stand a better chance of getting off the ground than most people thought.  Reports indicate that Google’s established ties with one of the top organizations in the social gaming space by investing $100-$200 million in Zynga.

Farmville Launches On The App Store
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Zynga said today it is launching its popular social game Farmville for iPhone and iPod touch.

The company said this week marks the one year anniversary of the game and Farmville has attracted 75 million users worldwide.

The move by Zynga builds on its strategy to bring social games to a broader audience across a number of platforms. The Farmville App offers players a new social gaming experience via the touchscreen. By swiping a finger or double tapping to zoom in and out, players can view their farms, harvest crops or drive tractors.

Zynga Launches Western-Themed Game On Facebook
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Zynga, the company behind the popular "Farmville" game has launched a new title on Facebook called "FrontierVille."

Zynga describes "FrontierVille" as a Wild West-themed social game that allows users to tame the wilderness, grow a family, and build a frontier town.

Netflix, Farmville Coming to the iPhone

Netflix launched on the iPad earlier this year, and CEO Reed Hastings said that it’s quickly becoming one of the most popular platform. That’s why during the keynote at the Apple Worldwide Develoepr Conference today (via this liveblogged account of it), he announced that Netflix for the iPhone would be coming this summer.

Farmville Maker Zynga Teams Up with Yahoo
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Yahoo and Zynga, makers of the massively popular Farvmville and Mafia Wars games on Facebook, have struck a new deal. Yahoo now gets these games as well, which is a significant indication that Zynga will not need Facebook alone to thrive.

Facebook And Zynga Reach 5 Year Deal
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Facebook said today it has entered into a five-year relationship with Zynga, the social networking gaming company behind the popular FarmVille and Mafia Wars.

Under the deal, Zynga will expand its use of Facebook Credits in its games. The deal signals Zynga’s commitment to social gaming on Facebook. Terms of the relationship were not disclosed.