Yahoo announced the launch of video app install ads for developers globally. They’re available through the company’s Gemini self-serve user interface. “With this powerful combination of the engagement of video and the performance of install ads, Yahoo Developers can promote…
Bang with Friends, Zynga Settle Trademark Suit
Casual hook-up app Bang with Friends is probably not going to be called Bang with Friends for much longer, as it has reached a settlement with Zynga that will involve a “rebranding” effort. “Zynga Inc. and Bang With Friends, Inc.…
Bang with Friends Sued by Zynga for Trademark Infringement
In you-totally-saw-this-coming news, Zynga has filed a lawsuit against Facebook-based sex app Bang with Friends. They claim that the name infringes upon their trademark for their series of “…with Friends” games. Zynga, of course, makes a bunch of “…with friends”…
A Humorous Take On Don Mattrick’s Move To Zynga
Is Microsoft’s loss of Don Mattrick be Zynga’s gain? Or will Mattrick suggest lesser versions of Zynga products if people aren’t able to upgrade to something new, and threaten his longevity with his new company? If Mattrick’s history does repeat…
Xbox Boss Don Mattrick Is Leaving Microsoft For Zynga [Update: It’s Official]
UPDATE: It’s official. Zynga has just announced that Don Mattrick has joined the company as its new CEO. Founding CEO Mark Pincus will remain on as Chairman of the Board and Chief Product Officer. Here’s what Pincus had to say…
Candy Crush Saga Publisher Preparing For IPO
In the two months since its release on Facebook, Candy Crush Saga has quickly become the most-played game on the social network. With tens of millions of users, the game is raking in money through micro-transactions on Facebook and mobile…
Ex-Zynga Employee Reveals All In Reddit AMA
As you’re probably aware of by now, Zynga laid off 520 employees this week. As part of that downsizing, a number of studios, including OMGPOP, were shut down. Now one ex-Zynga employee has taken to Reddit to answer any and…
Zynga Shuts Down Draw Something Developer OMGPOP
In March of last year, Zynga made one of its most high profile acquisitions in OMGPOP. The studio was responsible for Draw Something – one of the most popular mobile games of last year. Soon after, Zynga began to fall…
Draw Something 2 Now Available On iOS, Coming To Android Soon
Zynga’s most high-profile acquisition of last year was OMGPOP and its game Draw Something. The game proved incredibly popular, but soon began to bleed users by the millions. Now Zynga is trying to win over those who left with a…