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Word Stream Discloses How to Get More Leads with PPC

Word Stream Discloses How to Get More Leads with PPC

By Nanette Haz October 13, 2013 | 1 Comment

Small business often goes through several changes while they trying to drum up new business. Marketing by bringing attention to their online offers with paid advertising is a popular method for immediate traffic. According to the WordStream Incorporated research department, …

AdWords Gets Bulk Upload For Ads, Ad Groups AdWords Gets Bulk Upload For Ads, Ad Groups

Google announced bulk uploads for ads and ad groups in AdWords today. “Imagine you download a report from the Ads tab and want to test different creatives in ad groups that are underperforming,” writes AdWords Product Manager Prashant Baheti. “You …

Yahoo Bing Network Continues Growth Yahoo Bing Network Continues Growth

The Yahoo Bing Network has been rolling out in seven new markets in Europe and six in Latin America, bringing the total to 22 countries. “As we recently reported, search engine marketing continues to grow as a proportion of digital …

Yahoo and Microsoft Introduce The Yahoo Bing Network Yahoo and Microsoft Introduce The Yahoo Bing Network
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Microsoft and Yahoo have announced the Yahoo Bing Network as the official name for their combined search marketplace, which came about as the result of the companies’ “Search Alliance” partnership. Likewise, Microsoft adCenter has become simply Bing Ads. “Bing Ads …

Google Changes How AdWords Rating Extensions Work Google Changes How AdWords Rating Extensions Work
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Google has made a change to how the rating extensions for AdWords ads work. Google says the change will keep them fresher and more relevant. “Previously, we would show seller rating extensions only for advertisers that have at least 30 …

What's Working For B2B Businesses In Search & Social What's Working For B2B Businesses In Search & Social
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It’s an ongoing struggle for businesses to figure out how to get the most out of their marketing budgets. While email has proven time and time again to be an incredibly effective channel, there’s still a lot of question as …

New "Simpler, More Beautiful" AdWords Rolls Out New "Simpler, More Beautiful" AdWords Rolls Out

Google says it wants to deliver a “simpler, more beautiful” experience across Google products, and the new AdWords design is the latest installment of that strategy. Google announced that the new AdWords look is now rolling out globally. “The new …

The Mad Scientists Of Paid Search The Mad Scientists Of Paid Search

Following the “Periodic Table of SEO” session at SMX Advanced today, was the Mad Scientists of Paid Search session. SMX’s description of the session says, “Our mad scientists emerge from their PPC labs, where they’ve been assembling keywords words, bidding …

AdWords Campaign Bid Simulator Launched AdWords Campaign Bid Simulator Launched
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Google announced the launch of the campaign bid simulator in AdWords. This is something of an extension of the bid simulator launched a few years ago. Previously, the bid simulator worked at the keyword and ad group level, but with …

Google Announces New Match Types For AdWords Google Announces New Match Types For AdWords

Last week, following a report from GroupM Search CEO Chris Copeland, published by AdAge, we talked about some improvements in match types coming to Google: “near exact” and “near phrase”. The basic gist is that these new types will allow …

Search Alliance Nearly Final In UK, Ireland, France Search Alliance Nearly Final In UK, Ireland, France

In February, Microsoft and Yahoo announced that they were expanding their “search alliance” in the UK, France and Ireland. Today, they announced they’re about to enter the final stage of its implementation in these countries, and will start combining Bing …

Google's Near Exact, Near Phrase Match Types Coming Google's Near Exact, Near Phrase Match Types Coming

Update: Google finally returned our request for comment, only to say, “We actually haven’t announced anything on this and don’t have any more info to share at this time-we frequently beta test new features with agency partners.” Chris Copeland, CEO …

AdWords Gets Big Location Targeting Improvements AdWords Gets Big Location Targeting Improvements

Google announced some new AdWords features designed to help advertisers targeting local searches. First, is the ability to target over 30,000 US Zip Codes. Advertisers will be able to add up to 1,000 at a time in a given campaign. …

Google AdWords Quality Score: What’s In The “Sauce” Google AdWords Quality Score: What’s In The “Sauce”
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Google calculates Quality Score every time a search is performed for one of your keywords. Google says the score can affect your ad auction eligibility, your keyword’s cost-per-click, your keyword’s first page bid estimate, your keyword’s top of page bid …

Microsoft adCenter Negative Keywords Get Update Microsoft adCenter Negative Keywords Get Update

Earlier this year, Microsoft announced an update to negative keywords in AdCenter. This would make it so that negative keywords loaded at the campaign and ad group levels would be combined to filter ad traffic. Before, negative keywords at the …

Google Adds Sitelinks To AdWords Opportunities Tab Google Adds Sitelinks To AdWords Opportunities Tab

Google announced today that it is adding sitelinks to the Opportunities tab in AdWords. The Opportunities tab shows advertisers ways they can improve their campaigns as Google detects them. The company describes the tool as a personal assistant who can …

Microsoft / Yahoo Search Alliance Expands Microsoft / Yahoo Search Alliance Expands

Microsoft and Yahoo have begun the migration of Yahoo Search Marketing accounts in the UK, Ireland and France to Microsoft adCenter. This is, of course, part of the “Search Alliance” between the two companies, with Microsoft powering Yahoo Search, both …