Google announced some new AdWords features designed to help advertisers targeting local searches. First, is the ability to target over 30,000 US Zip Codes. Advertisers will be able to add up to 1,000 at a time in a given campaign. …

Google calculates Quality Score every time a search is performed for one of your keywords. Google says the score can affect your ad auction eligibility, your keyword’s cost-per-click, your keyword’s first page bid estimate, your keyword’s top of page bid …

Earlier this year, Microsoft announced an update to negative keywords in AdCenter. This would make it so that negative keywords loaded at the campaign and ad group levels would be combined to filter ad traffic. Before, negative keywords at the …

Google announced today that it is adding sitelinks to the Opportunities tab in AdWords. The Opportunities tab shows advertisers ways they can improve their campaigns as Google detects them. The company describes the tool as a personal assistant who can …

Microsoft and Yahoo have begun the migration of Yahoo Search Marketing accounts in the UK, Ireland and France to Microsoft adCenter. This is, of course, part of the “Search Alliance” between the two companies, with Microsoft powering Yahoo Search, both …

If you don’t want to see more ads from a certain advertiser in your Google search results, it appears that you can now eliminate them. At least some users can, for some ads. It’s unclear whether this is a test …

Microsoft is talking about some new features it has for adCenter. “Over the last two weeks, adCenter has released its latest round of pre-holiday features, all delivering on advertisers’ wish lists of improving campaign performance, increasing volume, and simplifying processes …

As you may know, Google lets you tie the +1’s of your Google+ Page to your site, your search results, and your AdWords ads. The company announced a new AdWords feature called Social Extensions, which is how you include your …