All Posts Tagged Tag: ‘PPC’

Word Stream Discloses How to Get More Leads with PPC

Small business often goes through several changes while they trying to drum up new business. Marketing by bringing attention to their online offers with paid advertising is a popular method for immediate traffic. According to the WordStream Incorporated research department, small businesses waste about 25 % of money dedicated to pay per click marketing efforts.  This money slips through the …

Read More

New Google Maps Ads Come With New Click Type

Google announced an updated ad experience for Google Maps on Android, iPhone and iPad today. Ads will now appear at the bottom of the screen when the user searches for something. The ads include a title, ad text and a link to get directions, and users can swipe up to get more info. Google calls this new click type “Get …

Read More

Google Changes AdWords Quality Score Reporting

Google announced a change on Friday to how Quality Score is reported in AdWords. The company says the change was made so that it more closely reflects factors that influence visibility and expected performance of ads. “Under the hood, this reporting update will tie your 1-10 numeric Quality Score more closely to its three key sub factors — expected clickthrough …

Read More

AdWords Now Lets You Do More With Auction Insights

Google has added some new functionality to the Auction insights report in AdWords. Now, in addition to running the report for a single keyword, you can run it for groups of keywords, individual or multiple ad groups or individual or multiple campaigns. “The Auction insights report gives you valuable insight into how your ad performance compares with that of other …

Read More

Google Launches New Image Extensions For AdWords Ads

Google announced on Wednesday the addition of new image extensions for AdWords ads. These allow advertisers to make their ads more visual with pictures relevant to their offers, and potentially better attract the attention of customers. The extensions are currently in beta, and join Google’s growing list of extension options. “As the web evolves, Google users expect richer and more …

Read More

Google Adds Bulk Uploads For Ads, Ad Groups In AdWords

Google announced bulk uploads for ads and ad groups in AdWords today. “Imagine you download a report from the Ads tab and want to test different creatives in ad groups that are underperforming,” writes AdWords Product Manager Prashant Baheti. “You might also want to turn off certain ad groups, or change the budget for others. Instead of toggling back and …

Read More

Yahoo Bing Network Continues Growth

The Yahoo Bing Network has been rolling out in seven new markets in Europe and six in Latin America, bringing the total to 22 countries. “As we recently reported, search engine marketing continues to grow as a proportion of digital ad budgets, and the Yahoo! Bing Network is outpacing the competition on key metrics like click-through rate,” says the Yahoo …

Read More

Yahoo And Microsoft Introduce The Yahoo Bing Network, adCenter Becomes Bing Ads

Microsoft and Yahoo have announced the Yahoo Bing Network as the official name for their combined search marketplace, which came about as the result of the companies’ “Search Alliance” partnership. Likewise, Microsoft adCenter has become simply Bing Ads. “Bing Ads is not only a new name, but an improved experience with new features to help you better manage your campaigns …

Read More

Google Changes How AdWords Rating Extensions Work

Google has made a change to how the rating extensions for AdWords ads work. Google says the change will keep them fresher and more relevant. “Previously, we would show seller rating extensions only for advertisers that have at least 30 lifetime reviews and a 4-star average,” explains AdWords product manager Liza Ma. “Moving forward, we will only show seller rating …

Read More

Here’s What’s Working For B2B Businesses In Search And Social

It’s an ongoing struggle for businesses to figure out how to get the most out of their marketing budgets. While email has proven time and time again to be an incredibly effective channel, there’s still a lot of question as to how to maximize ROI in channels like search and social. Here, you’ll find a look at what seems to …

Read More

New “Simpler, More Beautiful” AdWords Rolls Out Globally

Google says it wants to deliver a “simpler, more beautiful” experience across Google products, and the new AdWords design is the latest installment of that strategy. Google announced that the new AdWords look is now rolling out globally. “The new look simplifies the interface with newly designed menus, tabs, navigation, and buttons so that the important things — such as …

Read More

SMX Advanced: The Mad Scientists Of Paid Search [Takeaways In Tweets]

Following the “Periodic Table of SEO” session at SMX Advanced today, was the Mad Scientists of Paid Search session. SMX’s description of the session says, “Our mad scientists emerge from their PPC labs, where they’ve been assembling keywords words, bidding strategies and other assorted parts into monster PPC campaigns. Attend this session to see how they’ve successfully enhanced paid search …

Read More

Page 1 of 212»