WebProNews

Facebook Click Fraud Jumps

There have been numerous complaints from Facebook advertisers about click fraud, which has apparently been ramped up in recent days. Facebook has acknowledged the issue and claims to be doing something about it.

Microsoft Sues Alleged Click Fraudsters

Reuters and the Wall Street Journal are both reporting that Microsoft is suing three people, accusing them of click fraud. The company apparently filed a complaint on Monday in a US federal Court in Seattle.

Are You Prepared for the New AdWords Interface?

Google announced today that it has two updates regarding the release of the New Adwords Interface. For one, they've made the interface available to everyone who uses AdWords Standard Edition. Secondly, Google has begun the migration process already with a small number of accounts.

Are Local Businesses Trying Hard Enough with Paid Search?

On Friday, the Interactive Advertising Bureau announced that the US had reached $5.5 billion in online ad revenue for the first quarter. This was down a bit from last year, but that's not too bad considering the state of the economy. In fact, you'd be hard pressed to find other ways to advertise your business that are as cost-effective.

Juice Up Your PPC Quality Score from the Get Go

Abby Johnson of WebProNews had a nice chat with FindMeFaster's Matt Van Wagner about PPC campaign strategies and ad copy at the SMX Advanced conference in Seattle this week. For one, they discussed how to get a good quality score right from the beginning. Talk about your strategies for achieving a good quality score.

Bing Algorithm and Advertising Questions Answered

Microsoft has posted a FAQ page for adCenter advertisers wondering just what Bing has in store for them. One question pertained to Bing's algorithm, to which Microsoft's Carolyn Miller responded:

Things a Lot of SEOs are Missing

Bruce Clay, who has been in the search engine optimization game since 1996 (before Google), sat down with WebProNews to discuss how the search industry has evolved over the years. Discuss search industry changes with WebProNews readers.

Google Shares 6 Ways to Maximize Your AdWords Investment

Google says AdWords' real-time targeting and reporting are ideal for finding an efficient way to reach customers in the economic downturn. The company has detailed six tactics for maximizing your AdWords investment. 1. Focus your ads on low prices and savings.

See Google Queries That Resulted in a Click

Google is expanding the Search Query Performance Report for AdWords. The goal is to provide users with more visibility into the performance of ads and to aid in the decision process.

Longer Search Queries Hurting PPC Clicks?

Advertisers using paid search may find that they have to adapt to the habits of searchers. And there have been indications that searchers are using longer queries to find what they are looking for these days. comScore shares some rather interesting data showing that the number of paid clicks has grown 3 times slower than the total number of queries in the US since January 2007. Look at these graphs: