Tag: PPC

Microsoft / Yahoo Search Alliance Expands in UK, Ireland, France
Microsoft and Yahoo have begun the migration of Yahoo Search Marketing accounts in the UK, Ireland and France to Microsoft adCenter. This is, of course, part of the "...
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Block Advertisers From Your Google Search Results
If you don't want to see more ads from a certain advertiser in your Google search results, it appears that you can now eliminate them. At least some users can, for some ads. It...
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Bing And Yahoo Advertisers Get New Tools
Microsoft is talking about some new features it has for adCenter. “Over the last two weeks, adCenter has released its latest round of pre-holiday features, all delivering on adv...
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How To Connect Your Google+ Page To Your AdWords Campaigns
As you may know, Google lets you tie the +1’s of your Google+ Page to you...
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Google Reviews Paused Ads
Google announced today that it will begin reviewing paused ads the same way it reviews active ads. "We’re proactively reviewing paused ads to eliminate unnecessary delays in ge...
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Yahoo-Microsoft Search Alliance Is Backfiring, According to Analyst
When Microsoft and Yahoo partnered in a search alliance just over 2 years ago, there were some n...
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+1 Button on AdWords: Paying for What You Could Get for Free?
Before Google unleashed its new social network Google+, it launched the +...
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AdWords Express (Formerly Boost) Launched for U.S. Businesses
Google announced the launch of AdWords Express, which was tested with a small number of local businesses under the name Boost last fall. The product is aimed at local businesse...
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Is Your Paid Search Campaign Cannibalizing Your Organic Clicks?
In case you're wondering if your paid campaigns are cannibalizing clicks from your organic search results, the answer is: not so much. That is If you take Google's word for it anyw...
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Should Google Display Click Counts on Ads?
Google is testing an AdWords feature that displays how many clicks an ad has received for a particular advertiser. It's unclear how widespread the testing is, and whether or not Go...
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Microsoft adCenter Getting Some New Local Features
Microsoft adCenter plans to launch new local features for Bing in the U.S. aimed at helping businesses reach local audiences. These include radius targeting for search ads, new loc...
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Is Search Advertising the Worst Form of Advertising?
What is the best form of advertising? Not search, according to a report published this week...
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Google AdWords Instant Previews Could Save You Some Money
Google has launched Instant Previews on AdWords ads. You may recall when Google launched Instant...
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Irrelevant Keywords Can Be Costly
Some Google AdWords advertisers are not pleased with what they are finding in...
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Yahoo-to-Microsoft Ad Transition Period Drawing to a Close
The deadline for Yahoo Search Marketing advertisers to transition their campaigns to Microsoft's adCenter is approaching. You've had ample time to do, but there are no doubt som...
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