The Yahoo Bing Network has been rolling out in seven new markets in Europe and six in Latin America, bringing the total to 22 countries. “As we recently reported, search engine marketing continues to grow as a proportion of digital…
Yahoo And Microsoft Introduce The Yahoo Bing Network, adCenter Becomes Bing Ads
Microsoft and Yahoo have announced the Yahoo Bing Network as the official name for their combined search marketplace, which came about as the result of the companies’ “Search Alliance” partnership. Likewise, Microsoft adCenter has become simply Bing Ads. “Bing Ads…
New “Simpler, More Beautiful” AdWords Rolls Out Globally
Google says it wants to deliver a “simpler, more beautiful” experience across Google products, and the new AdWords design is the latest installment of that strategy. Google announced that the new AdWords look is now rolling out globally. “The new…
SMX Advanced: The Mad Scientists Of Paid Search [Takeaways In Tweets]
Following the “Periodic Table of SEO” session at SMX Advanced today, was the Mad Scientists of Paid Search session. SMX’s description of the session says, “Our mad scientists emerge from their PPC labs, where they’ve been assembling keywords words, bidding…
AdWords Campaign Bid Simulator Launched
Google announced the launch of the campaign bid simulator in AdWords. This is something of an extension of the bid simulator launched a few years ago. Previously, the bid simulator worked at the keyword and ad group level, but with…
New Google Near Match Types For AdWords To Be Available In May
Last week, following a report from GroupM Search CEO Chris Copeland, published by AdAge, we talked about some improvements in match types coming to Google: “near exact” and “near phrase”. The basic gist is that these new types will allow…
Microsoft /Yahoo Search Alliance Nearly Final In UK, Ireland, France
In February, Microsoft and Yahoo announced that they were expanding their “search alliance” in the UK, France and Ireland. Today, they announced they’re about to enter the final stage of its implementation in these countries, and will start combining Bing…
Ad Targeting With Google About To Get Better With Near Match Types?
Update: Google finally returned our request for comment, only to say, “We actually haven’t announced anything on this and don’t have any more info to share at this time-we frequently beta test new features with agency partners.” Chris Copeland, CEO…