Google says it wants to deliver a “simpler, more beautiful” experience across Google products, and the new AdWords design is the latest installment of that strategy.

Google announced that the new AdWords look is now rolling out globally.

“The new look simplifies the interface with newly designed menus, tabs, navigation, and buttons so that the important things — such as your data — stand out,” explains Greg Rosenberg with Google’s AdWords User Experience Team. “The latest web technologies have been used to make the interface more visually appealing and zippy, while keeping the features where you are accustomed to finding them.”

Earlier this month, Google offered a preview of the new look. Below are some screen caps:

Homepage:

Keywords Tab:

New Campaign Page:

The new look will be rolling out over the next several days to all accounts.