Google announced on Wednesday the addition of new image extensions for AdWords ads. These allow advertisers to make their ads more visual with pictures relevant to their offers, and potentially better attract the attention of customers.
The extensions are currently in beta, and join Google’s growing list of extension options.
“As the web evolves, Google users expect richer and more diverse content,” says Awaneesh Verma, Product Manager, Ad Formats. “More than one in six searches on Google today provide results with visual content. Image extensions will show in some cases when we determine that a search is likely for visual content. For example, it is more likely that your image extensions will show for a query like luxury car designs than locations of nearby car dealerships.”
“You can choose the images that you want displayed with your search ads and send them to us for review,” Verma says. “You must have the necessary rights to the the images you wish to display with your ads. We encourage you to submit your images as we continue to experiment with and improve our visual ad formats.”
For the time being, the new extensions are only available in English, but are available globally. You must fill out a form to apply to take part in the beta, however.