AdWords Gets Big Location Targeting Improvements

Google announced some new AdWords features designed to help advertisers targeting local searches. First, is the ability to target over 30,000 US Zip Codes. Advertisers will be able to add up to 1,000 at a time in a given campaign.…

Google AdWords Quality Score: What’s In The “Sauce”

Google calculates Quality Score every time a search is performed for one of your keywords. Google says the score can affect your ad auction eligibility, your keyword’s cost-per-click, your keyword’s first page bid estimate, your keyword’s top of page bid…

Microsoft adCenter Negative Keywords Get Update

Earlier this year, Microsoft announced an update to negative keywords in AdCenter. This would make it so that negative keywords loaded at the campaign and ad group levels would be combined to filter ad traffic. Before, negative keywords at the…

Google Wants You To Use Sitelinks With Your AdWords Ads

Google announced today that it is adding sitelinks to the Opportunities tab in AdWords. The Opportunities tab shows advertisers ways they can improve their campaigns as Google detects them. The company describes the tool as a personal assistant who can…

Microsoft / Yahoo Search Alliance Expands in UK, Ireland, France

Microsoft and Yahoo have begun the migration of Yahoo Search Marketing accounts in the UK, Ireland and France to Microsoft adCenter. This is, of course, part of the “Search Alliance” between the two companies, with Microsoft powering Yahoo Search, both…

Block Advertisers From Your Google Search Results

If you don’t want to see more ads from a certain advertiser in your Google search results, it appears that you can now eliminate them. At least some users can, for some ads. It’s unclear whether this is a test…

Bing And Yahoo Advertisers Get New Tools

Microsoft is talking about some new features it has for adCenter. “Over the last two weeks, adCenter has released its latest round of pre-holiday features, all delivering on advertisers’ wish lists of improving campaign performance, increasing volume, and simplifying processes…

How To Connect Your Google+ Page To Your AdWords Campaigns

As you may know, Google lets you tie the +1’s of your Google+ Page to your site, your search results, and your AdWords ads. The company announced a new AdWords feature called Social Extensions, which is how you include your…

Google Reviews Paused Ads

Google announced today that it will begin reviewing paused ads the same way it reviews active ads. “We’re proactively reviewing paused ads to eliminate unnecessary delays in getting your ads approved and ultimately enhance your ability to plan and manage…

Yahoo-Microsoft Search Alliance Is Backfiring, According to Analyst

When Microsoft and Yahoo partnered in a search alliance just over 2 years ago, there were some naysayers, but there was also some optimism. The companies hoped that it would put them in a better position against Google.