AdWords Campaign Bid Simulator Launched

Google announced the launch of the campaign bid simulator in AdWords. This is something of an extension of the bid simulator launched a few years ago. Previously, the bid simulator worked at the keywo...
AdWords Campaign Bid Simulator Launched
Written by Chris Crum
  • Google announced the launch of the campaign bid simulator in AdWords. This is something of an extension of the bid simulator launched a few years ago. Previously, the bid simulator worked at the keyword and ad group level, but with the new launch, you can access it at the campaign level.

    It’s available in the Opportunities tab in AdWords, and lets you view bid changes (in aggregate) and model changes, “even when keywords or ad groups might not have enough data for this on their own,” according to AdWords Product manager Sheridan Kates.

    Campaign Bid Simulator

    Campaign Bid Simulator

    “See what might happen if you increased or decreased all your bids by a specific percentage (10%, for example),” says Kates, listing the functions. “See whether you may need to increase your campaign budget to ensure it doesn’t become limited by budget at the new bid value.”

    With the feature, you can also see what would happen if you changed all your bids to a single value.

    From the campaign bid simulator, you can download bid simulation data (at the account or campaign level) and a file (compatible with AdWords Editor) with bid amounts at the simulated level, and the ad groups/keywords where they should be applied, according to Google.

    Get the WebProNews newsletter delivered to your inbox

    Get the free daily newsletter read by decision makers

    Subscribe
    Advertise with Us

    Ready to get started?

    Get our media kit