Google announced a change on Friday to how Quality Score is reported in AdWords. The company says the change was made so that it more closely reflects factors that influence visibility and expected performance of ads.
“Under the hood, this reporting update will tie your 1-10 numeric Quality Score more closely to its three key sub factors — expected clickthrough rate, ad relevance, and landing page experience,” explains AdWords product manager Jen Huang.
“Please note that this is only a change to how a keyword’s 1-10 Quality Score is reported,” Huang adds. “It does not change how Quality Score is calculated in real-time for each auction, and thus won’t have any direct effect on your ad performance. So unless you have automated rules tied directly to your reported 1-10 Quality Score, your ads should continue to behave as they did before.”
Google says the change will make it easier for advertisers to take specific actions to improve ads and recognize when changes they make are actually working.
The update will be rolling out to all advertisers over the next few days.