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Nielsen Articles

Do Your Android Apps Get A Lot of Use? Do Your Android Apps Get A Lot of Use?

It all depends on which Android apps we’re talking about, according to one of Nielsen’s latest studies. What they found, while focusing on Android use, that, while most users access mobile web content through applications, as opposed to simply using …

Netflix, Hulu Users Streaming Video in Vastly Different Ways Netflix, Hulu Users Streaming Video in Vastly Different Ways
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There is a fundamental distinction between Netflix users and Hulu users, and it goes far beyond who has more allegiance to 30 Rock. Netflix and Hulu users differ greatly in both how they stream their content and what content they …

Android, iPhone Data Use Is Exploding Android, iPhone Data Use Is Exploding
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It’s no secret that Americans love their smartphones. In fact, most of them would probably be lost in a sea of boredom and confusion if they were separated from them for a day. One report suggested that 50% of people …

It’s Official: Streaming Video Consumers Watching Less TV It’s Official: Streaming Video Consumers Watching Less TV
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Until recently, Nielsen’s data suggested that the heaviest media consumers were the heaviest across every type of media – streaming, mobile, standard TV, etc. Basically, that meant that if you watched a lot of streaming content online, then you also …

Drudge Report Sends More Traffic Than Facebook or Twitter to Some News Sites Drudge Report Sends More Traffic Than Facebook or Twitter to Some News Sites

Clearly, there’s a great deal to be said for news curation. The Pew Research Center’s Project for Excellence in Journalism is sharing some fascinating findings about web news consumption, through a study of audience stats provided by Nielsen. The study …

The Royal Wedding Coverage Volume Highest in U.S. The Royal Wedding Coverage Volume Highest in U.S.
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“The kind of historic event that only happens once in a generation – the storybook marriage between an anachronistic fascination with the descendants of some very lucky German hemophiliacs and ubiquitous 21st century media hypercoverage.” – Jon Stewart, 4/25/11 If …

Android Assumes Smartphone OS Lead
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One day after a well-met iPad 2 announcement, it’s a solid bet that the iPhone 5 team at Apple just received orders to work a good deal harder.  New stats from Nielsen indicate that, in terms of U.S. smartphone market share, iOS has fallen behind Android.

YouTube Attracts 8.4 Billion Streams In January
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 Online video usage in the U.S. is up significantly from the same time last year as time spent viewing video on a PC/Mac/laptops from home and work locations increased 45 percent, according to a new report from Nielsen.

The number of unique online video viewers only increased by 3.1% from last January, but the level of activity was up as viewers streamed 28% more video and spent 45% more time watching. Total video streams also saw significant year-over-year growth, up 31.5% to 14.5 billion streams.

Android Named Leading OS Among Recent Acquirers
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People who purchased smartphones in the past six months were more likely to buy an Android device than an Apple product by a ratio of about 1.5 to 1, according to a new report from Nielsen.  This led the data research firm to give Android the enviable title "leading OS among recent acquirers" this morning.

Nielsen Names YouTube Top Mobile Internet Video Channel
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To mark the end of 2010, Nielsen published a document called "The Top Trends for 2010" this morning, and it’s an interesting read, even if most of the lists don’t fall within the scope of this site’s coverage (FYI: "frozen novelties" were the top consumer packaged good on the basis of unit volume growth).  But one thing that is relevant is the fact YouTube was crowned "Top Mobile Internet Video Channel."

Nielsen Finds iOS, Android Tied In Terms Of Desirability

Roughly three years after its official debut, the Android operating system has more or less caught up to Apple’s offering in terms of desirability, according to Nielsen.  The research company declared Apple’s iOS and Android tied today after surveying potential smartphone upgraders in the U.S.

So we’re not accused of a pro-Google bias: yes, the graphic below shows that iOS has a slight edge.  But stats master Nielsen apparently decided the difference is small enough that the term "tied" still applies.

Mobile Users Are Using Their Devices in Your Store. Are You Taking Advantage?
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9 out of 10 mobile Internet users have accessed the mobile web while at a store, according to a new study from Yahoo and Nielsen. Furthermore, 51% of those users indicate that they make a purchase after doing research on their mobile device. 

Yahoo and Nielsen Research the “Smarter Marketing Mix”
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Nielsen and Yahoo introduced some new research on cross-platform optimization today at Ad:Tech NY. The results are interesting, but Nielsen SVP, Media Product Leadership Howard Shimmel warned not to generalize the findings. It’s more about how they got to the results. The goal is to help the decision process. 

Disney/ABC and Nielsen Partner on Innovative TV Show iPad App

Disney/ABC and Nielsen have announced a new iPad app. The app is the first to be built on Nielsen’s new Media-Sync Platform, and uses audio watermarks to sync mobile devices to TV Programming. 

Interest For Smartphones Continues To Grow

In their latest article, eMarketer highlights the growing interest of people to purchase smartphone. According to ChangeWave Research, and Nielsen expects smartphones to be in the hands of 50% of US mobile users by the end of Q3 2011

Bing Takes #2 Spot in Search, Even Without Yahoo’s Help
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Nielsen shared some new search market findings, indicating that Bing has overtaken Yahoo as the number two search engine in the U.S. for the first time. That’s MSN/Windows Live/Bing, to be more precise, which holds 13.9% of the market (as of August), according to the firm.

Yahoo holds a 13.1% share, a decline from 14.6% in July. Google saw little change, but accounted for 65% of all U.S. searches. 

Why Are People Searching Less Than They Were a Year Ago?
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Nielsen released its version of the U.S. search market rankings for July this week. Google is of course on top with 3 out of 5 searches (64.2%). Yahoo came in second with 14.3%, leaving Microsoft in third at 13.6%.

Yahoo and Microsoft both gained in month-over-month share (2% and 4%, respectively). This is all good for Microsoft, as Bing has now completely overtaken Yahoo’s organic results in the U.S. and Canada. We’ll see our first glimpse of how this is working out next month.

70% of Global Online Consumers Watch Online Video
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This week, Nielsen released a new report on the global state of video consumption, finding that consumers all over the globe are adding screens to their media mix, as opposed to replacing them.

The firm highlights the following findings:

IBM Looks Into Accessible Mobile Interfaces, Google Giving up on Wave?
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IBM has partnered with the Industrial Design Centre at the Indian Institute of Technology, Bombay on mobile web research. The initiative will focus on development of new designs of mobile device interfaces that can be used by people who are semiliterate or illiterate, as well as individuals who have limited or no access to information technology.

Americans Spending More Time On Facebook And Twitter

Americans spend nearly a quarter of their time online on social networking sites such as Facebook and Twitter and blogs, up 15.8 percent from a year ago (43% increase) according to new research from Nielsen.

The report called "What Americans Do Online," found that Americans spend a third of their online time (36%) communicating across social networks, blogs, email and instant messaging.

Finding Alternatives To Facebook
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With the news confirmed that Facebook membership now exceeds 500 million people worldwide – that’s nearly 10 percent of the world’s total population – it’s a worthy reminder to note that, never mind its size or seeming monolithic ubiquity, there are other social networking places to complement Facebook.