All Posts Tagged Tag: ‘google analytics’

Google Analytics Gets 3.5″ Floppy Exporting, Send By Fax

Google announced today, April 1, that it has added export support to Google Analytics for 3.5″ floppy, CD-Rom, Papyrus and Sticky Note, as well as new send options: Carrier Pigeon, Fax, Telegram and Telegraph. “We believe you should be able to access your Google Analytics data from wherever, whenever,” writes the Google Analytics team in a blog post. “And while …

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Google Analytics Real Time Reports Get Even Better

The real-time feature is probably the best thing Google has done for Google Analytics in a long time, at least for publishers like us. Now the feature is getting even better. Google announced some improvements to its real-time reports, including the ability to analyze Events in real-time, breakdown real-time by Desktop/Tablet/Mobile traffic, create shortcuts to your favorite real-time segments, and …

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Google Analytics Gets New Social Reports

Google announced today that it has redesigned Google Analytics social reports, adding two new ones for Data Hub Activity and Trackbacks. Activity in social reports comes from Google’s Social Data Hub partners. “The activity stream was previously available via drill down from the Network Referrals or Landing Pages reports,” says Google Analytics product manager Linus Chou. “We have now made …

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You Can Get Keyword Data From Facebook Graph Search in Google Analytics

Will Facebook’s Graph Search become a major piece of successful online marketing strategies? It’s still in its infancy, and does only a small fraction of what it promises to do at this point, but just given the fact that it’s the search feature of Facebook (over a billion users), it seems like something that should play a significant part. Not …

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Google Opens Up Universal Analytics Access

Google announced today that it is inviting all Google Analytics users to use Universal Analytics, which it first announced in October for large enterprise and Premium customers and those who want to work with API. “The new tools offered by Universal Analytics via the new Measurement Protocol (an API that enables you to send your data to Google Analytics) can …

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Google Adds ‘Change History’ To Google Analytics Accounts

Google has launched a new Change History feature in Google Analytics, aimed at helping users understand updates to their accounts. “Have you ever wanted to learn more about changes made to your Google Analytics account, wanted to refresh your memory as to when a particular profile setting was changed, or wondered who on the team made a goal change? Now, …

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Google Analytics Adds Support For Multi-Currency Ecommerce

Google announced today that it is launching a new Google Analytics feature to support multi-currency ecommerce. Apparently this has been a highly requested feature, and Google says it has heard the requests loud and clear. The feature allows users to track transaction metrics like total revenue, tax, and shipping & handling in multiple local currencies within a single web property. …

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Watch This Webinar About Remarketing With Google Analytics

Google recently posted an hour-long webinar about Remarketing with Google Analytics. Google launched the feature earlier this year in beta, to help users create remarketing lists based on specific audiences who visit their sites and show interest in products. Google says in the video description: This webinar presents in-depth examples on how to use Remarketing with Google Analytics. With this …

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Google Tag Manager Gets Built-In Templates For Popular Tags

In October, Google announced the launch of Tag Manager, a tool for consolidating the various tags you use for your site into one snippet of code, and enabling you to manage them from a single interface. Google has now teamed up with a handful of companies to provide its “first wave” of Tag Vendor templates. Companies involved include: comScore (Unified …

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Google Launches Enhanced Link Attribution For In-Page Analytics

Google announced a new link attribution feature for In-Page Analytics. You’ll be able to access the feature by adding two lines to your tracking snippet and enabling it in the web property settings. The feature uses a combination of element IDs and destination URL to provide the ability to distinguish between multiple links to the same destination page, click-through info …

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Google Analytics Gets Cost Data Import Tool

Google announced that it has launched a Cost Data import tool for Google Analytics, so users can import cost data from any digital source, including paid search providers, affiliates, email, social and organic traffic. The tool is in public beta. Users can upload data by using a self-service API or solutions created by independent app providers like NEXT Analytics, AutomateAnalytics.com …

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Google Opens Mobile App Analytics Up To All

In June, Google introduced Mobile App Analytics in closed beta. At the time, the company said it would be opening up the beta in waves. I guess the final tidal wave is upon us, as Google announced today that it is now open to everyone in public beta. “With ever-expanding mobile application marketplaces (more than 600,000 apps on Google Play …

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