Quantcast

google analytics Articles

Google Gets Around Analytics Issues in Germany Google Gets Around Analytics Issues in Germany

Early this year, reports surfaced that the German government would possibly fine businesses for using Google Analytics, saying that the tool violates people’s privacy, but Google said at the time: “Google Analytics complies with European data protection laws and is …

Why You Can Almost Guarantee Google is Using Your Analytics Data Why You Can Almost Guarantee Google is Using Your Analytics Data
· 14

While many webmasters and publishers use Google analytics without a second thought, smart publishers, marketers, and SEOs are left to speculate‚Ķ Is Google using this data? What might they use it for? And am I doing myself more harm than …

Add Multiple AdWords Accounts to One Google Analytics Account Add Multiple AdWords Accounts to One Google Analytics Account

Google announced that you can now link multiple AdWords accounts to a single Google Analytics account. This functionality comes with a new “data sources” section in the account settings in GA, where you can use auto-tagging with multiple AdWords accounts …

Google Adds Multi-Channel Funnels to Google Analytics Google Adds Multi-Channel Funnels to Google Analytics
· 1

Google announced a new set of five reports in Google Analytics today called Multi-Channel Funnels. In Analytics, conversions and ecommerce transactions are credited to the last campaign, search, or ad that referred the visitor when he or she converted,” Google …

Google Analytics Update: Better Understanding of Site Interactions Google Analytics Update: Better Understanding of Site Interactions
· 5

Google announced an update to sessions in Google Analytics. The company says it will lead to a “clearer understanding of website interactions.” As it stands now, GA ends a session when over 30 minutes have elapsed between pageviews for a …

Google Adds +1 Button Data to Google Analytics, Webmaster Tools Google Adds +1 Button Data to Google Analytics, Webmaster Tools
· 11

Google announced the addition of +1 button data to Google Analytics and Webmaster Tools. These new metrics can show you how the +1 button actually affects the traffic to your site. In WMT, there is a Search Impact report, which …

Compete: Comparing Our Data to Google Analytics is Apples and Oranges Compete: Comparing Our Data to Google Analytics is Apples and Oranges

Compete, as you may know, provides analytics tools, and shows website traffic data on things like unique visitors, pageviews, visits, etc. The data is sometimes compared to Google analytics, and often tells a different story. We reached out to Compete …

SEO Reports in Google Analytics SEO Reports in Google Analytics
· 8

Google announced the launch of a limited pilot for SEO reports in Google Analytics, which are based on search queries data from Webmaster Tools. “Webmasters have long been asking for better integration between Google Webmaster Tools and Google Analytics,” Google …

Google Analytics Gets an Upgrade
· 6

Google showed off a new version of Google Analytics at a conference in San Francisco today. While it’s not widely available yet, Google has made it available to a small group of users for testing. The company has posted a …

German Government May Fine Businesses for Using Google Analytics
· 7

How much do you rely on web analytics? Probably a great deal, and with good reason. It’s incredibly hard to get ahead online without looking at analytics and using that information to your advantage. Many of you probably use Google Analytics for this, but what if the government threatened to fine you for doing so? 

Google Launches In-Page Analytics Feature
· 4

The life of the average Google Analytics user is about to get rather less complicated.  Today, Google announced a beta feature called In-Page Analytics that should allow people to stop juggling tabs or dealing with older, less sophisticated tools.

In-Page Analytics works as an overlay (indeed, it replaces Site Overlay), allowing users to see data superimposed right over different products or design elements.  And as the video below explains, there are plenty of ways to fine-tune the readouts and view more details.

Google Launches Analytics Dashboard
· 3

Google has launched the Google Analytics Status Dashboard, which lets users check on the current status of components in Google Analytics, such as Data Collection, Web Report, and the GData API.

This means you can check on whether data from sites are being collected by Google Analytics servers correctly, whether users can view the reports correctly when they sign in to their accounts, and whether the APIs are working properly. 

Google Analytics SDK Now Supports Apple’s iOS 4

Google announced the release of the latest version of its mobile SDK for Google Analytics. This version supports the latest version of Apple’s mobile operating system, iOS 4. 

The new version of the SDK (version 0.8), which is in beta, also includes fixes for Android. 

Google Adds Analytics Support to Chrome Extensions
· 2

If you have a Google Chrome extension, this news might interest you greatly. Google announced today that it has added support for Google Analytics to the Chrome Extension Gallery

Google Analytics Gets New Management API
· 1

Google has released a preview of the new Google Analytics Management API, which provides read-only access to Google Analytics configuration data.

Google Analytics Intelligence Gets New Alerts Features
· 2

Google has announced the launch of new AdWords Alerts and more options in Custom Alerts in Google Analytics Intelligence.

If a user has their Analytics and AdWords accounts linked, Intelligence will provide important changes in AdWords campaigns performance within Analytics.

Google Analytics Book Earns Company’s Endorsement
· 3

If you’re interested in marketing and Google Analytics, and have $27 and the time to read 450 pages to spare, Google thinks it knows of just the right book for you.  Yesterday evening, the search giant took the rather unusual step of endorsing a privately-authored paperback called Performance Marketing with Google Analytics.

Google Unveils Analytics-Blocking Add-On
· 3

People who are interested in evading Google Analytics can now easily do so thanks to Google itself.  This afternoon, the company released a beta version of the Google Analytics Opt-out Browser Add-on, and there’s a new option for site owners who feel protective of their visitors, too.

Google Analytics Gets an App Gallery
· 3

Google has launched the Google Analytics App Gallery, which includes 32 apps so far.

Google Changes Analytics Authorized Consultant Program
· 2

Last week Google changed its Google Advertising Professionals (GAP) program to the Google AdWords Certification program, and introduced a new badge for AdWords Certified Partners. Now Google is making a similar change with its Analytics Authorized Consultant program.

Google Analytics, Chromium Receive Language Upgrades

The folks in charge of science fiction movies that are currently in development may, for the sake of accuracy, want to feature Google’s name on any universal translators.  The company’s continued to move forward in its work with languages by tweaking Google Analytics and a build of Chromium.