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Urchin Founder Reflects On The Impact Of Urchin And Google Analytics Urchin Founder Reflects On The Impact Of Urchin And Google Analytics
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Google acquired Urchin all the way back in 2005. It seems like an eternity ago. “In 2005 we acquired Urchin, whose online web analytics product became the foundation for Google Analytics, helping businesses of all sizes measure their websites and …

Google Analytics Site Speed Metrics Expanded Google Analytics Site Speed Metrics Expanded
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Google announced the launch of some new metrics for the Site Speed report in Google Analytics. The metrics are aimed at giving webmaster a better understanding of how they can improve their website performance. Speed, we know, is a ranking …

Google Invites Social Networks To Push Activity Streams to Google Analytics Google Invites Social Networks To Push Activity Streams to Google Analytics
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Google is inviting social networks and platforms to integrate their activity streams with Google Analytics. “These activity streams will be surfaced in a set of social reports that our team is building to help marketers better measure engagement and impact …

Twitter, Mobile Ads & Reaching Google Analytics Goals Twitter, Mobile Ads & Reaching Google Analytics Goals

Today’s video round-up features a webinar about reaching your goals in Google Analytics, the top Internet memes, and a conversation between Eric Schmidt and Loic Le Meur (among other things). Enjoy. Here’s today’s viral videos. View more daily video round-ups …

Google’s “Not Provided” Referrals Growing In Percentage? Google’s “Not Provided” Referrals Growing In Percentage?
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Last month, Google announced that it would begin encrypting search queries with SSL (Secure Sockets Layer) as the default experience at Google.com for users who are logged in to their Google accounts. As a result, there is a lot data …

Google Analytics Gets Non-Interaction Event Tracking Google Analytics Gets Non-Interaction Event Tracking
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Google announced the addition of non-interaction events to its set of event tracking metrics. “”But wait!’ you ask, ‘How can an event-which measures user interaction-be non-interactive? And why would I want that anyway?,” says Patricia Boswell of the Google Analytics …

Flow Visualization Comes to Google Analytics Flow Visualization Comes to Google Analytics
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Google announced the launch of Flow Visualization in Google Analytics. This is described as a tool that lets you analyze site insights graphically, and instantly understand how visitors flow across pages on your site. There are actually two flow visualizations …

Google Encrypted Search Means No Info For Individual Queries Google Encrypted Search Means No Info For Individual Queries
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Google announced that it is going to begin encrypting search queries with SSL (Secure Sockets Layer) as the default experience at Google.com when you search logged into your Google account. http://www.google.com will become https://www.google.com. “This is especially important when you’re …

Google Analytics Gets Webmaster Tools Data, New Search Reports Google Analytics Gets Webmaster Tools Data, New Search Reports
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Google is letting Google Analytics users get Webmaster Tools data in their GA accounts, so they can surface Google search data in GA. Several months ago, Google launched a pilot program, but now, the new set of reports is available …

Google Panda Update: Could Inaccurate Google Data Be Costing Sites Traffic? Google Panda Update: Could Inaccurate Google Data Be Costing Sites Traffic?
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Late last week, it was discovered that Google had rolled out another version of the Panda update earlier in the week. Industry voices have dubbed the update “2.5″. Google dubbed it “one of the roughly 500 changes we make to …

Google Launches Important New Tools for Webmasters Google Launches Important New Tools for Webmasters
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Google made a couple relatively quiet announcements this week that have pretty big ramifications for webmasters who want to get more traffic to their sites. If you’re a Webmaster Tools user, you can thank Google for a new “Site Health” …

Google Analytics Real-Time Launches for Real Time Traffic Data Google Analytics Real-Time Launches for Real Time Traffic Data
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Google announced the launch of a new set of reports in Google Analytics today, which shows you what’s happening with your site as it happens. Pretty cool. It’s called Google Analytics Real-Time (fittingly). “One way that I like to use …

Google Makes Site Search Analytics Easier Google Makes Site Search Analytics Easier
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Google is making it easier for site owners who use Google Custom Search to add Google Analytics Site Search tracking from their custom search engine. “Google Analytics Site Search reports provide extensive data on how people search your site once …

Google Gets Around Analytics Issues in Germany Google Gets Around Analytics Issues in Germany

Early this year, reports surfaced that the German government would possibly fine businesses for using Google Analytics, saying that the tool violates people’s privacy, but Google said at the time: “Google Analytics complies with European data protection laws and is …

Why You Can Almost Guarantee Google is Using Your Analytics Data Why You Can Almost Guarantee Google is Using Your Analytics Data
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While many webmasters and publishers use Google analytics without a second thought, smart publishers, marketers, and SEOs are left to speculate… Is Google using this data? What might they use it for? And am I doing myself more harm than …

Add Multiple AdWords Accounts to One Google Analytics Account Add Multiple AdWords Accounts to One Google Analytics Account

Google announced that you can now link multiple AdWords accounts to a single Google Analytics account. This functionality comes with a new “data sources” section in the account settings in GA, where you can use auto-tagging with multiple AdWords accounts …

Google Adds Multi-Channel Funnels to Google Analytics Google Adds Multi-Channel Funnels to Google Analytics
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Google announced a new set of five reports in Google Analytics today called Multi-Channel Funnels. In Analytics, conversions and ecommerce transactions are credited to the last campaign, search, or ad that referred the visitor when he or she converted,” Google …

Google Analytics Update: Better Understanding of Site Interactions Google Analytics Update: Better Understanding of Site Interactions
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Google announced an update to sessions in Google Analytics. The company says it will lead to a “clearer understanding of website interactions.” As it stands now, GA ends a session when over 30 minutes have elapsed between pageviews for a …

Google Adds +1 Button Data to Google Analytics, Webmaster Tools Google Adds +1 Button Data to Google Analytics, Webmaster Tools
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Google announced the addition of +1 button data to Google Analytics and Webmaster Tools. These new metrics can show you how the +1 button actually affects the traffic to your site. In WMT, there is a Search Impact report, which …

Compete: Comparing Our Data to Google Analytics is Apples and Oranges Compete: Comparing Our Data to Google Analytics is Apples and Oranges

Compete, as you may know, provides analytics tools, and shows website traffic data on things like unique visitors, pageviews, visits, etc. The data is sometimes compared to Google analytics, and often tells a different story. We reached out to Compete …

SEO Reports in Google Analytics SEO Reports in Google Analytics
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Google announced the launch of a limited pilot for SEO reports in Google Analytics, which are based on search queries data from Webmaster Tools. “Webmasters have long been asking for better integration between Google Webmaster Tools and Google Analytics,” Google …