Google announced that there is now a Google Analytics page on Google+ that users can follow for updates. I’m not sure what took them so long, but it’s here now.

“We’ll be sharing the latest and greatest about Google Analytics and digital marketing overall to help you become a better practitioner and achieve more with your efforts,” says Adam Singer of the Google Analytics Team.

“Expect everything from how-to’s/tips, technical advice, interesting stats, plus some fun mixed in for good measure,” he adds. “In addition to useful updates, we’re planning to give you the opportunity to hang out live with some of the team members behind Google Analytics.”

Those hangouts will likely be where the unique value of the page comes in. Google Analytics already has a Twitter account, which provides updates, a YouTube channel with various tips and of course the Google Analytics blog where it makes product announcement. The Hangouts, however, will give users the chance to have a direct dialogue with Google about Google Analytics, and potentially get questions answered that Google may not be able to address as easily through other channels.

Google currently has a comment thread going on Google+, where users can suggest things for them to cover:

Google Analytics   2 days ago Welcome to our official Google+ page for Google Analytics!

We’re excited to share tips, trends and ideas with you related to digital measurement, marketing and analysis. If you already read our blog or follow us on Twitter, you'll want to circle us here too for unique and useful ideas.

We’ll also be featuring a regular mix of interactive opportunities to engage with our team, such as Hangouts and open discussion threads.

Have anything specific you’d like to see us cover? Let us know in the comments. 19   16 Powered by socialditto

Here’s another example of a post you might see on the page:

Google Analytics   23 hours ago Here's Google Analytics Product Marketing Manager +Ian Myszenski with her Analytics Android. They both wish you a happy Wednesday! 17   5 Powered by socialditto

With Google often releasing new features and reports (such as the new social reports) for Google Analytics, users should find the Google+ page to be a pretty useful resource.