One interesting detail that I’ve not heard or seen anywhere else, which emerged from Google’s earnings call today, is that Google Analytics has over ten million users.

From large e-commerce sites to small blogs,” Google Chief Business Officer Nikesh Arora says, ten million businesses rely on Google Analytics.

He mentioned that there have been several new features introduced recently. The new social reports, for example.

He didn’t talk about it, but it looks like Google+ Page data is coming to Google Analytics soon, as well.

View all of our Google Analytics coverage here.

Small business use of Google Apps is “on fire,” as well, according to Arora.

More on today’s earnings report here.