comScore Articles

comScore Launches Platform To Help Publishers Optimize Ads

comScore said today it has launched comScore Audience Advantage, described as a "digital audience optimization platform" that allows publishers to provide advertisers and media planners with the ability to reach their most valuable audiences.

Don’t Count Out Facebook as a Competitor to Google
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In case you were wondering, Facebook is pretty popular. Google is of course the undisputed king of search market share, but Facebook has the edge in some areas. Social media is the obvious area.  While Google is hoping to make some serious headway here with Buzz, Facebook is far and away the dominant being in the world of social networks.

Bing Makes Inroads Against Google, Yahoo In January

A few teasing emails may be on their way from Redmond to Mountain View and Sunnyvale this morning.  New comScore statistics shows that Bing managed to increase its share of the search market in January, while Google and Yahoo both lost ground.

Online Retail Spending Reaches $39 Billion In Q4

Online retail spending in the U.S. in the fourth quarter reached $39 billion, a 3 percent increase compared to a year ago, according to the latest report from comScore.

Total retail ecommerce spending reached $129.8 billion in 2009, slightly lower than the previous year’s total of $130.1 billion.

Android Market Share Growing By Leaps And Bounds
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In many ways, the last traces of the 2009 holiday season have disappeared – you won’t find many decorations up, presents out, or leftovers refrigerated (we hope).  comScore’s just released a report concerning the mobile market, though, and the stats are well worth examining.

Google Still Rules The Global Search Market
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The U.S. remains the largest search market worldwide, while Google holds on to a commanding position in the global search market, according to a new study from comScore.

"The global search market continues to grow at an extraordinary rate, with both highly developed and emerging markets contributing to the strong growth worldwide," said Jack Flanagan, comScore executive vice president.

Shipping Sites See Surge In Traffic In December

Retail sites, shipping sites, and greeting cards sites all saw surges in traffic in December due to the holiday season, according to a new report from comScore.

"December proved to be a strong month for the retail category with Tuesday, Dec. 15 ranking as the heaviest online spending day of the year – and of all time – at $913 million," said Jack Flanagan, executive vice president of comScore Media Metrix.

Facebook’s 2009 Scorecard Shows Huge Gains

Simply put, Facebook had a terrific 2009.  This afternoon, comScore provided some statistics that cover the entire year, and the easiest way to sum them up is by saying that double- or triple-digit growth occurred in an impressive eight out of ten categories.

comScore Joins Chorus Putting Google Up In Dec.
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Nielsen, Hitwise, and comScore are all in agreement, so onlookers can perhaps declare it official now: Google had a good December.  comScore, the member of the trio that most recently released its search market data, didn’t put Google up by a whole lot, though, and unlike the other firms, saw Bing gain ground.

Vevo Attracts 35 Million Visitors In December
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Online music video service, Vevo, was the most visited U.S. website in the entertainment-music category in December with more than 35 million unique visitors, according to comScore.

Partners in Vevo include Universal Music Group, Sony Entertainment and investor Abu Dhabi Media Company. The site is powered by YouTube.

Vevo says its top ranking is an achievement because it did not launch until December 8 and it was not live for the full month of December, which comScore bases its results.

Online Holiday Spending Hits $29.1 Billion
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Online holiday spending during 2009 reached $29.1 billion, representing a four percent increase over the same period last year, according to a new report from comScore.

"The 2009 online holiday shopping season was a positive one as its growth rate slightly surpassed our forecast and returned to solidly positive rates after nearly a full year of marginally negative growth," said comScore chairman Gian Fulgoni.

Google Increases Lead In Online Video

There may come a point at which Google’s popularity maxes out, but we haven’t reached it yet.  A new report from comScore concerning online video sites indicates that the search giant’s properties attracted considerably more eyeballs in November than the previous month.

Hulu CEO Shares 2009 Stats
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Hulu had a good 2009, and to celebrate the end of it, the company’s CEO, Jason Kilar, has decided to share some stats.  Here’s a quick hint as to just how successful his organization was: to describe Hulu’s growth, the word "double" often doesn’t cut it.

Online Retail Sites See Holiday Surge
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Online retail websites experienced significant growth in November as the holiday season officially kicked off, according to a new report from comScore.

Online Holiday Spending Hits Record $913 Million
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Online holiday shoppers have spent a total of $24.8 billion so far this season, representing a 4 percent increase over last year, according to the latest report from comScore.

The most recent week got off to a slightly sluggish start, with sales of $854 million on Green Monday (Dec.14) down 1 percent compared to a year ago, but was followed by three strong spending days that each surpassed $800 million. Tuesday, December 15 was a record spending day reaching $913 million, the first such day to surpass the $900 million mark.

Android Crowds iPhone In New comScore Report
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In several key respects, the Android platform has almost caught up to the iPhone, according to new statistics from comScore.  There are still a lot more iPhones floating around in the great, wide world, of course, but otherwise, Android’s doing extremely well.

Let’s start with the table below.  It illustrates that, more than the average smartphone user, Android users do a lot of things other than talk.  This is important since it could mean that Android devices aren’t becoming buy-and-forget paperweights; owners actually enjoy using them.

Yahoo, Bing Trade Market Share Again

Despite a number of positive developments, Yahoo did not have a very merry November according to the latest statistics from comScore.  In fact, as the company’s share of the search market dropped again, it hit an all-time low, landing at 17.5 percent.

Yes, Yahoo’s share of the search market shrunk from 18.0 percent in October to 17.5 percent in November, which counts as a sizable slip.  Yahoo’s biggest competitors, meanwhile, kept chugging along.

comScore: Facebook Attracted Over 100M Visitors In November

Well, it’s official: Facebook is freaking huge.  Today, comScore released some statistics regarding November, and during that month, the social network managed to hit (and pass) a very significant milestone.

Online Holiday Spending Closes In On $20 Billion

Online holiday spending reached $19.9 billion in the first 41 days of the shopping season, marking a 3 percent increase over the same time period last year, according to the latest report from comScore.

The most recent week saw above average online spending growth of 4 percent versus a year ago, two days shattered the $800 million mark in spending, led by Thursday, December 10, with $852 million.

European Online Holiday Shopping Off To Strong Start
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European online Christmas shopping season got off to a strong start this year in the U.K., France and Germany, according to a new report from comScore.

Visits to retail sites were up 18 percent during the first week of November compared to an average week during the prior two months, and increased even more throughout the month to reach a 41 percent growth rate during the week ending November 29.

France saw solid gains, resulting in the same 41 percent growth rate during the last week of November, while Germany showed slight lower growth at 16 percent.

Online Holiday Spending Hits $16 Billion

Online holiday spending has reached nearly $16 billion, marking a 3 percent increase compared to the same time period last, according to the latest data from comScore.

The most recent week ending December 6 reached 4.6 billion in holiday spending, heavier than any individual spending week in 2008 but still below two individual weeks in 2007. The week began with strong weekday spending, led by $887 million on Cyber Monday, but ended on a quieter note with negative year-over-year growth rates during the weekend.