February was a quiet month for the search market; we’re not going to suggest any companies either break out the champagne or fire their CEOs as a result of the small changes that took place. Still, for those who are curious, comScore believes it was Google and Bing that came out looking like winners.
Google managed to increase its share of the U.S. search market to 65.5 percent, up from 65.4 percent in January, according to comScore’s data. Bing, meanwhile, accomplished a more impressive feat (in overall terms, and especially in relation to its size) by grabbing 0.2 percent of market share.
That put Bing in control of 11.5 percent of the market, up from 11.3 percent the month before.
Yahoo’s share of the search market then decreased, heading from 17.0 percent to 16.8 percent. Which is embarrassing, but not yet catastrophic, as the company’s partnership with Microsoft moves towards completion.
The interesting thing will be if Bing and Yahoo keep trading share. Also, of course, if Google keeps increasing its dominance. We’ll be sure to cover comScore’s next report to see if any trends have emerged.
