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Marketing Lessons from a Guy in His Underwear
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As you might imagine, social media marketing is one of the most discussed topics throughout the BlogWorld & New Media Expo this week in Las Vegas. Thousands of people are gathered at the Mandalay Bay to get advice and ideas to take home with them to their companies and help their brands excel online. 

Writing Content That Will Drive Traffic for Years
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Evergreen content is probably the most valuable kind you can create. It has a long shelf life, and can continue to drive traffic to your site for years. How-to articles are perhaps the most logical choice when creating content that you want to work for your site for this kind of time frame. 

Google’s Stock Recaptures $600
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A whopping 277 days have passed since the last time Google’s stock closed above $600, a fact of which we’re sure at least a few shareholders were all too aware.  But fortunately for both investors and the company itself, Google’s now reset the clock, closing above $600 again today.

Yahoo Adds New Features To Its Finance And Sports Pages
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Yahoo has introduced some new features to its finance and sports search homepages.

When users enter tickers or company names in the search box on Yahoo Finance they will see a new “Related Tickers” module to the left of their search results for select queries. The Related Tickers feature displays up to 10 related tickers. In addition, the Yahoo Finance Search homepage now offers access to finance-specific Trending Now Terms.

 

Google Launches In-Page Analytics Feature
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The life of the average Google Analytics user is about to get rather less complicated.  Today, Google announced a beta feature called In-Page Analytics that should allow people to stop juggling tabs or dealing with older, less sophisticated tools.

In-Page Analytics works as an overlay (indeed, it replaces Site Overlay), allowing users to see data superimposed right over different products or design elements.  And as the video below explains, there are plenty of ways to fine-tune the readouts and view more details.

Google Issues Cloud Safety Advice
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In honor of National Cyber Security Awareness Month – and perhaps the holiday when millions of kids give adults 50-50 odds on being tricked – Google’s counseling users to play it safe.  The company highlighted guidelines for "protecting your data in the cloud" today.

Angry Birds Completes Flight To Android
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Don’t be surprised if a lot of Android users spend more than a few extra minutes toying with their phones today.  A free version of Angry Birds, the game that’s occupied the top spot in Apple’s App Store for months, has finally been released for Google’s mobile operating system.

Yahoo Partners With Ram Truck On Country Music Site
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Yahoo has partnered with Ram Truck on branded country music site called “Ram Country on Yahoo Music.”

 Its the first time Yahoo Music has launched a dedicated country music site. “Ram Country” is aimed at helping  Ram Tuck reach country music fans online and is the largest online marketing initiative for the brand.

The new site will feature a mix of music, blogs, news coverage, and original video programming produced by Yahoo. “Ram Country” will be promoted across the Yahoo network.

 

New York Times Launches Full Content For iPad App
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The New York Times today introduced its NYTimes App for iPad, which replaces its Editors’ Choice App.

The new app has more than 25 sections of Times content, including more videos and photos; breaking news alerts; and improved section and article navigation.

The NYTimes is free for now and available in the App Store, but that will change when the Times launches its pay model next year, requring an iPad app subscription.

Google Sky Ups Ante With Slooh Partnership

If Google’s earnings report hadn’t gone well yesterday afternoon, we’d perhaps raise an eyebrow over the company’s latest partnership.  Google posted some stellar financial results, however, making a deal involving Google Earth and a firm called Slooh look like just one more endearing quirk.

Slooh is, by the way, a company that deals in astronomy.  It describes itself as "an online Space Camera that streams live views from robotic telescopes stationed in the Canary Islands, Chile and Australia."

Newspaper Websites Attract More Than Half Of U.S. Internet Users
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Newspaper websites in the U.S. pulled in 102.8 million unique visitors in September, accounting for 61 percent of all adult Internet users, according to research from comScore for the Newspaper Association of America (NAA).

John-Sturm The report also found newspaper websites reach more than half (55%) of 25-to-34-year-olds and 73 percent of individuals in households earning more than $100,000 a year.

Are Social Signals the New PageRank?
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Microsoft  partners with Facebook to bring social relevance to its Bing search engine. This is a huge announcement  with deep implications for the future of search and whether Bing can make gains on Google. Microsoft is leveraging it’s ownership stake in Facebook to strike an exclusive relationship that can’t be matched by Google. In essence, Bing is betting that social signals are better than link signals in determining search relevance. 

Livestrong Aims to Beat #beatcancer Hashtag Record

LiveStrong CEO Doug Ulman spoke at the BlogWorld & New Media Expo today, where he announced an initiative to beat a record set last year for tweets with the #beatcancer hashtag. Last year’s record was 209,000 and change. This time PayPal and SWAGG will donate 5 cents for every hashtag. It starts at 9:00 AM on 10/15. 

Survivor Creator: What Kind of Idiot Changes a Successful Format?
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Mark Burnett, an executive television producer behind shows like Survivor, The Apprentice, The Shark Tank, Are You Smarter Than a 5th Grader, and many others (he was even behind the MTV Movie Awards where Bruno landed on Eminem), took the time today here at the BlogWorld & New Media Expo in Vegas to draw some parallels between his  experiences in television and searching for success in new media. 

Google Trounces Earnings Report Forecasts

It’s time again for Google’s shareholders to toss some confetti and raise glasses of not-particularly-cheap champagne.  The search giant released its third quarter earnings report this afternoon, and it beat analysts’ forecasts by an impressive amount.

Google was supposed to report a net revenue figure in the neighborhood of $5.25 billion.  Instead, the company was able to report $5.5 billion.  Then it scored an even bigger victory in terms of earnings per share, managing to generate $7.64 rather than $6.67.

Netflix Adds Dolby Surround Sound To Streaming Content

Netflix said today it has tapped Dolby Digital Plus to provide 5.1 channel surround for its TV shows and movies streamed over the Internet.

Netflix-PS3 Netflix also said, starting October 18 PlayStation 3 will be the first consumer electronics device to get 5.1 channel surround sound on movies streamed from the company. Netflix said it would add more devices over time to its streaming digital surround sound.

Google Counts 10 Million Apps For Education Users
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Google Apps for Education has really, really caught on.  Whether or not you noticed, Google’s been making an announcement here and an announcement there for quite some time, and today, the company acknowledged that all those deals have added up to the tune of about 10 million users.

Mozilla Introduces Gary Kovacs As New CEO
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There will soon be a new general (or even supreme commander) in the browser war.  Mozilla announced today that Gary Kovacs, who’s currently employed by SAP, will assume the title of "Mozilla CEO" starting November 8th.

Kovacs has an impressive resume.  Aside from SAP, he’s worked at Sybase, Adobe, Macromedia, Zi Corporation, and IBM, meaning he’s familiar with lots of tech and the inner workings of companies large and small.

Barclays Trims Microsoft Price Target

Today’s big financial event will be Google’s third quarter earnings report.  Or perhaps Yahoo’s wild ride due to acquisition rumors.  But there’s also news concerning Microsoft, as respected investment bank Barclays Capital has lowered its price target on the company’s stock.

If Your Blog’s Mobile Experience Sucks, You’re Throwing Away Traffic
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So, we’re sitting in the opening Keynote at BlogWorld in Vegas. Scott Stratten of Unmarketing is talking about "awesome content". You’ve heard the general spiel before, but he’s making plenty of valid points, including some that often go overlooked. 

NASA And Gowalla Partner On Virtual Search For Moon Rocks

NASA has partnered with Gowalla to create new ways for people to learn more about space exploration and the agency in general.

The partnership populates Gowalla with NASA-related information and four virtual items — moon rocks, a NASA patch, a spacesuit and a space shuttle — that can be found at agency-related venues.

Eventbrite Puts A Price On Social Sharing
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Twitter, LinkedIn, and especially Facebook are valuable marketing tools in a quantifiable sense, according to new data from Eventbrite.  Eventbrite, which deals in online ticket sales, found that a single "share" on Facebook is worth about $2.52.

Note that Eventbrite’s exact figures may not hold true for businesses selling things other than tickets to conferences, concerts, fundraisers, and so on.  Just the same, the company conducted its study over 12 weeks, making its findings hard to question.

Google Lands T-Mobile Europe Deal
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Millions of mobile phone users in Europe should soon start seeing a lot more of Google’s properties.  The search giant has secured a search deal with Deutsche Telekom, which owns T-Mobile.

Google will now be T-Mobile’s default search provider in Europe, and that means its engine will be accessible through both the standard T-Mobile homepage and an "idle" screen. It’s hard to imagine Google won’t see a bump in market share as a result.

Skype Becomes More Social With Facebook Integration

Skype has introduced an updated version of 5.0 beta for Windows along with the integration of the Facebook News Feed.

The Facebook integration makes Skype more social. Skype users can interact with their Facebook News Feed, including posting status updates, commenting, and liking, directly from Skype. The Facebook Phonebook in Skype allows users to call and SMS their Facebook friends directly on their mobile phones and landlines. If a Facebook friend is also a Skype contact, users can make a free Skype-to-Skype call.