Google May Put Aussie Data Center Plans On Hold

A little more than five months ago, we documented a rumor that Google would build a data center in Australia.  Now, although everything’s still up in the air, a new report indicates the search giant isn’t exactly tripping over itself to start construction or buy an existing facility. 

Circuit City to Be Resurrected Online
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Early this year, Circuit City announced that it was closing all of its stores after being in business for 60 years. Gizmodo is pointing to a screenshot from Circuit City’s website now, however, suggesting that the company will be back in online form.

20 Tips for Getting More Out of LinkedIn
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LinkedIn wants you to use their social network. It only makes sense that they would provide helpful tips for doing so on their company blog. What’s a better use for a company blog anyway?

But LinkedIn is a popular social network among business professionals anyway, and those who already use it heavily and those who don’t can potentially benefit just the same by taking LinkedIn’s advice.

Tips for Personal Branding

Facebook Readies Next Steps in Governance
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Back in February Facebook announced its new governance structure, which would allow people to comment for a 30-day period on proposed documents – Facebook Principles and Statement of Rights and Responsibilities. The 30-day period recently ended, and Facebook is ready to take the next steps.

Getting More Income Out Of Your Existing Site
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I probably don’t have to tell you that people are looking for ways to make extra income in this economy. Luckily there are ways you can get extra revenue out of sites you already have.

A Google spokesperson tells WebProNews that the company is seeing more and more people doing just that. "We’ve also been seeing regular people capitalizing on changes in consumer behavior (ie, more people searching for recipe sites and therefore stay at home mom’s creating recipe blogs as a result)," he says.

New Engine Revs Up Gmail Mobile
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Google has updated its Gmail for mobile product running on iPhone/iPod Touch OS 2.2.1 and Android phones. Gmail’s new “engine” offers faster email, navigating and searching, as well as some new functionality.

Google says the improvements were made possible by “aggressive caching" and leveraging new technologies like HTML5 and Gears.

Library Of Congress Creates YouTube Channel

The Library of Congress sounds like an old, creaky thing, and sure enough, it was established in 1800.  But today, the Library continued a Web 2.0 push by making about 75 video clips available for viewing on YouTube.

The Internet Said What About Me?
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Articles and famous profiles, sure, but this is personal. PersonRatings.com is a website where visitors can anonymously review and rate other people. Unlike the famed and apishly simple HotOrNot, it’s highly personal with names and reputations on the line as the crowd rates a target’s intelligence, sexiness, classiness, and sense of humor, among other attributes.

New Friendfeed Goes Real Time
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Friendfeed has been tinkering with a new real-time design at beta.friendfeed.com. The real-time version allows all pages to update in real-time, so users can see their friends’ photos, messages, comments, and likes as they occur.

Twitter Would Say ‘No’ To $1 Billion

It looks like the biggest April Fool’s Joke was on all of us. Despite persistent rumors that Google was in talks to acquire Twitter (the coolest thing since the last coolest thing since sliced bread), no deal is forthcoming.

The Information Mafia Cometh
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In light of the hysteria generated by the Associated Press’s plan to go after online news aggregators, Google is quick to point out any action the AP takes won’t apply to them. Why? Because Google already struck a deal with the AP.

Google’s Still Not Buying Twitter
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Likely, Boomtown’s Kara Swisher gets tired of being the TechCrunch Google-rumor-debunker. Maybe not. She seemed to enjoy reminding readers about the Michael Arrington grapevines sprouting out tales of Google buying Digg and Bebo, neither of which ever happened. This time it’s Twitter.

Is Gmail Google’s Real Social Network?
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The Past

Gmail Invite Google’s email service Gmail was launched to the public five years ago this week. Back then, the service turned the web email industry on its ear by offering an entire gigabyte of storage to users who were lucky enough to receive an invite. Small potatoes now, but that was a nice chunk of storage from an email service back then.

Google Launches Venture Capitalist Unit
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With angel funding down 26 percent 2008, there’s probably a lot of Web entrepreneurs pretty happy to see Google quietly launch Google Ventures, the company’s new venture capitalist arm ready to drop tens of millions of dollars into a good idea.

Give Customers a Way to Interact or They’ll Go Elsewhere

Netpop Research recently released a report on social media use by consumers who have broadband Internet connections. The report indicates that the majority (76%) of broadband users are active contributors to social media.

Tap Tap Revenge Most Popular iPhone App
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Tapulous’ Tap Tap Revenge was the most popular iPhone application in the Apple App Store in February, with 32 percent of users installing the game, according to the comScore Apple App Store Report.

"It’s impressive that a game like Tapulous’s Tap Tap Revenge can attract a higher penetration among Apple app users than apps for larger and more established brands," said Brian Jurutka, vice president, comScore.

Online Ads Need to Be More Engaging
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A study from McPheters & Company in co-operation with Condé Nast and CBS Vision found that magazines and TV ads are more effective than online ads. The study looked at 30-second TV ads, full-page 4-color magazine ads, and Internet banner ads in standard sizes.

They used eye-tracking software to determine the circumstances for when online ads were actually seen by participants. Highlights of the study include:

Hulu Improves Search Feature
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Hulu announced some improvements to its search functionality today. For one, they have added some shortcuts to the autocomplete feature.

Previously, the autocomplete suggestions would just take a user to the regular search results, but now, the shortcuts offer other options like going straight to the latest episode (for current shows), or the show page (for all shows).

Murdoch Says Newspapers Must Charge For Online Content
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News Corp. chief executive Rupert Murdoch said on Thursday that newspapers must find a way to charge for online content to make up for declining ad revenue.

"People are used to reading everything on the net for free, and that’s going to have to change," Murdoch told attendees at the annual Cable Show event in Washington, D.C.

Murdoch cited The New York Times as an example, saying it has a "very, very good Web site." He said he did not believe the paper would make any money online unless it changes its current business model.

Frugality Is Bad For You
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What you need to know as a marketer and businessperson is that people generally aren’t rational creatures, and because of that it’s relatively simple to get them to give you their money. What you need to know as a rational, responsible human is that people are always scheming to get your money and you should make it harder for them to do it.

Ah, conundrums.  

Google Helps Promote Indian Elections

India’s 15th general election is fast approaching, and Google’s determined to help anyone wanting to either participate in or monitor the event.  The search giant launched the Google India Elections Centre in both English and Hindi to facilitate the spread of information.

Salesforce Introduces Free Mobile Service

Salesforce.com, the maker of business software has introduced a free mobile offering of its customer relationship management (CRM) services.

Mobile Lite will offers existing Salesforce customers access to its CRM service via a number of smartphones.

Mobile Lite is available on Apple’s iPhone, Research in Motion’s Blackberry smartphones and Windows Mobile devices.

"We want even more customers to experience the success possible with mobile access to our cloud," said Marc Benioff, chairman and CEO, Salesforce.com.

Internationalizing Without Duplicate Content Worries
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Priyank GargThe SMX Confernece was in Sydney Australia last week, and one topic discussed by representatives of both Google and Yahoo was that of duplicate content filtering across international domains. Rand Fishkin of SEOmoz notes that while the subject has been discussed in the past, many people including experts in the field have been in the dark.

Google’s Matt Cutts Answers Link: Operator Questions
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Google’s Matt Cutts has posted a video in which he responds to user questions regarding Google’s [link:] search operator. He answers the following two questions:

- How accurate is Google’s backlink-check (link:…)? Are all nofollow backlinks filtered out or why does Yahoo/MSN show quite more backlink results?

- If you have inbound links from reputable sites, but those sites don’t show up in a link:webname.com search, does this mean you aren’t getting any "credit" in Google’s eyes for having inbound links?