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Netflix Users: Time Warner Considering Delays Longer Than 28 Days
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Netflix and Redbox customers might have to wait even longer to get a Warner Bros new release from their queue, as Time Warner is thinking about upping the wait time.

Would you consider dropping Netflix if they don’t feature timely new releases? Let us know.

71% Of Internet Users Utilize Up-To-Date Browsers
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The people who work on Chrome, Firefox, Opera, and maybe even Safari and Internet Explorer can take comfort in the fact that their efforts aren’t going unappreciated.  A new report from Pingdom indicates that a significant majority of Internet users are running the most recent version of their browser of choice.

Good, Creative Marketing Creates Tension and Takes Risks
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Good, creative marketing can be simplified into "four E’s": engage, educate, excite, and evangelize. That’s how former Kodak Chief Marketing Officer Jeff Hayzlett presents it anyhow. Obviously, each of these "E’s" can get complicated in themselves, but if you really want to look at it in the simplest form possible, this is as good a place to start as any.

Gingerbread Release Rumored For Thursday

With Halloween behind us, the holiday season is here.  Retailers, radio stations, and grocery stores have all started breaking out their Christmas-themed products, and Google may soon join them.  Rumor has it the Gingerbread version of Android will launch on Thursday.

Please note: nothing’s certain.  And if you believe Google wouldn’t want Samsung to in any way steal its thunder, the credibility of the rumor suffers.

Google Woos Devs With Events Page, Advocate Bios

Both in terms of holding a person’s interest and making sure he (or she) does things right, allowing an individual to spend hours alone, staring at a computer screen, is not always the best way to handle a situation.  So to better engage with developers, Google’s introducing Advocate Bios and Developer Events pages.

Is Creating a Unique Experience Enough To Get People to Pay for Digital Content?
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John Loughlin, Executive VP and GM of Hearst Magazines, which publishes Cosmopolitan, Esquire, Popular Mechanics, and other popular titles, provided an inside look into Hearst’s content strategy for the digital age here at ad:tech NY. 

Do you think Hearst’s success in traditional publishing will extend to triumph in the online world? Let us know in the comments section.

Ask.com Launches Mobile App For iPhone
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Ask.com has released its mobile application for iPhone that allows users to ask and answer questions from their mobile devices.

Previously only limited to a subset of Ask.com website users, the full Ask.com Q&A experience is now available to anyone who downloads the app.

“Millions of people come to Ask.com with their questions everyday – now they don’t have to wait until they get back to their computers to get the answers they need," said Doug Leeds, President, Ask.com US.

Yahoo’s CIO Out
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For the sake of its image, if nothing else, Yahoo would no doubt like to slow or stop the constant flow of departing employees.  But it looks like the stream is as steady as ever, with an especially central person – the company’s CIO – leaving this week.

One mitigating factor: Michael Kirwan didn’t spend an especially long time at Yahoo, with his stint just starting in July of last year.

Military Invasion Blamed On Google Maps
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Not long ago, a Nicaraguan military commander caused an international incident by leading his soldiers into Costa Rican territory.  He replaced a Costa Rican flag with a Nicaraguan one, too.  And according to the commander, this all occurred because of an error on Google Maps.

Apparently maps used by both the Nicaraguan and Costa Rican governments agree on the location of a border near San Juan del Norte.  Unfortunately, the commander consulted Google Maps, which shows a rather different version of the boundary.

Yahoo Introduces Weekend Edition
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Yahoo has introduced “Weekend Edition on Yahoo News,” a new program offering original video and editorial content sponsored by Buick.

"With Weekend Edition, we’ve established a destination that features lighter lifestyle-oriented news programming, which we already know is more popular with our weekend audience," said Mark Walker, vice president and head of Yahoo News.

"This program also aligns perfectly with Buick’s target demographics and brand attributes, which makes Buick an ideal partner for Weekend Edition."

Millennial Media Survey Forecasts Big ’11 For Android
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When it comes to receiving attention from publishers and advertisers, rivals of Google’s mobile operating system are perhaps not going to do too well next year.  New stats from Millennial Media are out, and Android appears ready to grab the figurative spotlight.

Google Instant Now Available For iPhone And Android Devices
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Google said today it is introducing a beta version of Google Instant to most iPhone and Android devices in the U.S.

Users can access Google Instant on their iPhone or Android the same way they can on a desktop.

Google Adds PDF Viewer To Chrome Beta Channel
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Four and a half months ago, Google indicated that it was developing an "integrated PDF viewing experience" for Chrome.  Now it’s arrived – sort of.  An integrated PDF viewer has at least been introduced to the beta channel.

The beta channel represents a step forward versus the developer channel, anyway.  Plus, although there are presumably some quirks left to iron out, it sounds like Google’s done a nice job of designing the viewer.

The Small Details Can Make or Break Your Campaign
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At ad:tech New York, Dan LaCivita, President of Firstborn, a creative agency that worked on a well-received campaign for Pepsi’s Sobe brand, along with Rami Jabaji, the Associate Brand Manager for Sobe, showed off the campaign kicked off earlier this year at SXSW in which they created a Flash-based app that allowed users to create fake (but real-looking) tattoos on images of themselves, with the intention of fooling their friends (and mothers). 

Yahoo and Nielsen Research the “Smarter Marketing Mix”
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Nielsen and Yahoo introduced some new research on cross-platform optimization today at Ad:Tech NY. The results are interesting, but Nielsen SVP, Media Product Leadership Howard Shimmel warned not to generalize the findings. It’s more about how they got to the results. The goal is to help the decision process. 

Twitter Hires Adam Sharp As D.C. Liaison
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Politicians who don’t use Twitter may soon receive a visit from Adam Sharp.  Sharp announced this afternoon that he’s been hired by Twitter to represent the company in Washington, D.C.

We first discussed this position when Twitter put up a job posting in early June, and it doesn’t look like the role’s changed much since.  Sharp’s duties should involve promoting Twitter more than shaping government policy to favor it or anything like that.

Global Smartphone Market Makes Big Gains

The global smartphone market reached a new milestone in the third quarter of 2010 (Q32010), with the top vendors posting significant growth, according to a new report from IDC.

Smartphone vendors shipped a total of 81.1 million units, up 89.5 percent from the 42.8 million units shipped during Q309. For the first three quarters of 2010, vendors have shipped a total of 200.6 million units, up 67.6% from the 119.6 million units shipped during the first three quarters of 2009.

Google, FairSearch Play Tug-Of-War With Analyst’s Comments
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Neither Google nor the FairSearch coalition is close to backing down when it comes to the search giant’s proposed acquisition of ITA Software.  Today, Google attempted to highlight an analyst’s comments in support of the deal, and FairSearch fired right back by stressing the same analyst’s doubts.

Get to the Point With Your Mobile Marketing

I probably don’t have to tell you that mobile marketing is incredibly complex. Why is this? Because mobile encompasses nearly all other forms of media in one. Mobile is talking on the phone, the mobile web, images, video, radio, interactive apps, location, etc. 

Facebook Makes Green Push

The Information Technology Industry Council (ITI) said today that Facebook has joined the Digital Energy Solutions Campaign (DESC)  in an effort to develop energy efficient computing systems.

"Our ongoing philosophy has been to improve the efficiency of our infrastructure and we continue to invest tremendous resources to improve our own operations,” said Jonathan Heiliger, Vice President of Technical Operations at Facebook.

Hulu Plus Improves Availability, Selection

Thanks to a sizable collection of updates, anyone who’s been wanting to try Hulu Plus can now do so, and anyone who hasn’t might want to reconsider his (or her) opinion.  This morning, Hulu made Hulu Plus more accessible, and, for some people, cheaper.

StumbleUpon Launches Discovery App For Android

StumbleUpon has introduced StumbleUpon App Discovery, a free beta feature of its Android app that suggests mobile apps based on users’ interests.

"Currently, discovering apps from the over 100,000 apps available in the Android Market is limited to keyword-based search features," said Garrett Camp, StumbleUpon CEO and co-founder.

"With StumbleUpon App Discovery, users can now find applications that are personally recommended to them and in many cases would previously have gone unnoticed."

Breeding Good Ideas and Fostering Innovation in Your Company

Innovation is running rampant these days. That’s why we’re seeing so many startups launching and so many acquisitions from bigger companies happening. The good ones come from good ideas, and everybody’s rushing to have the next great idea. But where do these ideas come from? How do they get started?

Location-Based Services See Light Use
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Four percent of online adults use a service such as Foursquare or Gowalla that allows them to share their location with friends and to find others who are in their area, according to a new report form the Pew Internet & American Life Project.

Location-based services such as Foursquare or Gowalla are significantly more popular with younger internet users; eight percent of online adults ages 18-29 use location-based services, significantly more than online adults in any other age group.