US Holiday Shopping Up By A Billion Dollars
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| US Holiday Shopping Up By A Billion Dollars |
ComScore chairman Gian Fulgoni suggested in a statement that unseasonably warm temperatures may have kept people outdoors and away from the computer in the first few days of November, when sales were slow. He said sales have picked up sharply since the first week of the month.
"The growth rates during the second and third weeks of November are likely to be better indicators of how the remainder of the season will play out," he said. Apparel in particular should see improvement.
Holiday season sales of $7.04 billion for November 1-18 easily outpaced the $6.01 billion spent by US shoppers during the same time in 2006. ComScore forecasted total 2007 holiday e-commerce spending of $29.5 billion, a 20 percent boost over last year's seasonal spend.
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