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| Bernstein Bearish, Says YHOO Should Break Up |
A Reuters report picked up on Sanford C. Bernstein analyst Jeffrey Lindsay's assessment of Yahoo, where the analyst believes Yahoo has a lot to gain from being rendered into little pieces:
The company, which lags Web search leader Google Inc and faces greater competition for its e-mail services, could be worth as much $45 per share with a dramatic overhaul that would include outsourcing its paid search, cutting staff by 25 percent and restructuring its graphic display advertising, according to Lindsay.With regards to the staff cuts Lindsay advocates, note that Yahoo's management meeting brought more than 300 people with titles of vice-president or higher to the all-day session. Yahoo brings in millions of visitors to its properties each month, but do they need that many executives to manage the infrastructure supporting those visitors?"It appears that Yahoo will not take bold measures to right the ship," he wrote in a research report. "We believe that Yahoo still has a potentially high intrinsic value. We believe, however, that to stop the inevitable slide into irrelevance the management team must consider more radical actions and strategies."
Lindsay would make one big infrastructure change to Yahoo, a "Back To The Future" style return to Google managing Yahoo's search marketing endeavors. Yahoo has long lagged behind Google’s AdWords performance for paid search; Lindsay believes Yahoo will fare better as a Google partner than as a competitor.
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