Has SEO Jumped The Shark?

The problem with SEO is, and always has been, that the industry depends on getting paid to promote Web sites that don't deserve to be seen. There, I said it.

For every truly useful, chock full of good content site that needs to have keywords put in the tag, there are a thousand sites owned by companies and individuals that simply don't have the time, money, motivation or (most importantly) clue necessary to produce a site that is Best in Class, which is what the sites that come up top 10 should be.</p> <p>But the owners of all these lame-ass sites want to be on that first page of results, in large part b/c the SEO industry tells them thats where they need to be to get traffic. These site owners have do have a checkbook, so an SEO charges them to do what the site owner could have done with a copy of "Search Engine Optimization for Dummies" and minimal effort, and then they blame a GoogleDance when it doesn't work.</p> <p>SEO has been a joke for a long time. Sure, its something that should be done on a site that has the content to support it, but as soon as the SEO has to invent content, like all the doorway pages that are still being published, THAT, in my opinion, is the lame stunt that has caused the Industry to Jump the Shark.</p> </div> </div> <div class="links"><ul class="links"><li class="first last comment_reply"><a href="/comment/reply/36985/1871" class="comment_reply">reply</a></li> </ul></div> </div> <div class="indented"><a id="comment-1896"></a> <div class="comment odd"> <div class="clear-block"> <span class="submitted">Submitted by billy (WPN reader) on Mon, 04/09/2007 - 11:34pm.</span> <h3><a href="/insiderreports/2007/04/06/has-seo-jumped-the-shark#comment-1896" class="active">SEO a joke?</a></h3> <div class="content"> <p>Sites that don't deserve to be seen - much like comments that don't deserve to be read - are nothing more than a matter of opinion, and every site has the right to reach a wider audience. If there is a function that helps someone get into an upper echelon, and it requires some skill, then value SEO for that. But if the profit for the SEO is bad, then I guess wedding photographers, car mechanics, and chefs are in the same ballpark. So the professional photography industry is a joke too, based on your thinking, because anyone can get a book called "photography for dummies" to try to get higher results past a disposable camera.</p> <p>The web's biggest fuel is a search engine. Just because people can abuse SEO (like inventing content where there isn't any), doesn't mean it's a joke either. It just calls for validity for proper, necessary SEO. Though it is true that a site can get a higher ranking even when it really doesn't deserve it, or isn't the most relevent search result - it might make SEARCH ENGINES themselves a joke first! But you go ahead and live without search engines - you'd be pretty much alone there. </p> </div> </div> <div class="links"><ul class="links"><li class="first last comment_reply"><a href="/comment/reply/36985/1896" class="comment_reply">reply</a></li> </ul></div> </div> <a id="comment-1872"></a> <div class="comment even"> <div class="clear-block"> <span class="submitted">Submitted by jonnyrock70 (WPN reader) on Sat, 04/07/2007 - 9:44am.</span> <h3><a href="/insiderreports/2007/04/06/has-seo-jumped-the-shark#comment-1872" class="active">whoops</a></h3> <div class="content"> <p>Para 2 should read something like:</p> <p>"For every truly useful, chock full of good content site that needs to have keywords put in the TITLE Tag, there are a thousand web site owners who don't have the time, money, motivation, or (most importantly), the clue to produce good content. These owners do, however, have checkbooks, and there is an SEO willing to take that money to do what the owner could have done with a copy of "SEO for Dummies" and then blame a Google Dance when it doesn't work.</p> <p>(I had bracketed the TITLE tag and I guess the script choked on that). </p> </div> </div> <div class="links"><ul class="links"><li class="first last comment_reply"><a href="/comment/reply/36985/1872" class="comment_reply">reply</a></li> </ul></div> </div> </div><a id="comment-1864"></a> <div class="comment odd"> <div class="clear-block"> <span class="submitted">Submitted by jim_hedger (WPN reader) on Fri, 04/06/2007 - 8:09pm.</span> <h3><a href="/insiderreports/2007/04/06/has-seo-jumped-the-shark#comment-1864" class="active">SEO Changes</a></h3> <div class="content"> <p>Did anyone take the time to look at Rand's 2005 survey? There are a number of differences between results from the previous survey and this one. My guess is in 2009, SEOMoz will release another SEO study and there will be a number of differences between it and the one released last week. (actually, the most recent survey has been so successful in attracting attention that I'd be willing to bet Rand does another one next year)</p> <p>By the way, has glass blowing changed much over the years? What about the landscaping, home staging, carpentry, chiropracty, or ditch digging professions? Have they changed much over the years? Come to think of it, has rocket science?</p> <p>SEO changes with the engines. I think we're about to see a wash of new venues for search marketing and new techniques to work in them. </p> </div> </div> <div class="links"><ul class="links"><li class="first last comment_reply"><a href="/comment/reply/36985/1864" class="comment_reply">reply</a></li> </ul></div> </div> <div class="indented"><a id="comment-1865"></a> <div class="comment even"> <div class="clear-block"> <span class="submitted">Submitted by jim_hedger (WPN reader) on Fri, 04/06/2007 - 8:11pm.</span> <h3><a href="/insiderreports/2007/04/06/has-seo-jumped-the-shark#comment-1865" class="active">rephrasal</a></h3> <div class="content"> <p>-- those new venues are already here... I should have said they are likely to be considered components of a wider SEO/SEM campaign.</p> </div> </div> <div class="links"><ul class="links"><li class="first last comment_reply"><a href="/comment/reply/36985/1865" class="comment_reply">reply</a></li> </ul></div> </div> </div><a id="comment-1863"></a> <div class="comment odd"> <div class="clear-block"> <span class="submitted">Submitted by Dave (WPN reader) on Fri, 04/06/2007 - 6:45pm.</span> <h3><a href="/insiderreports/2007/04/06/has-seo-jumped-the-shark#comment-1863" class="active">Wrong euphemism </a></h3> <div class="content"> <p>Jump The Shark is a euphemism for doing something ridiculous in the desperate hope of gaining back an audience but only driving them further away. </p> </div> </div> <div class="links"><ul class="links"><li class="first last comment_reply"><a href="/comment/reply/36985/1863" class="comment_reply">reply</a></li> </ul></div> </div> <div class="indented"><a id="comment-1883"></a> <div class="comment even"> <div class="clear-block"> <span class="submitted">Submitted by <a href="/user/joe-lewis" title="View user profile.">Joe Lewis</a> on Mon, 04/09/2007 - 8:28am.</span> <h3><a href="/insiderreports/2007/04/06/has-seo-jumped-the-shark#comment-1883" class="active">Posting the same tips over</a></h3> <div class="content"> <p>Posting the same tips over and over again to keep people drinking the SEO Kool-Aid seems pretty ridiculous to me. :)</p> </div> </div> <div class="links"><ul class="links"><li class="first last comment_reply"><a href="/comment/reply/36985/1883" class="comment_reply">reply</a></li> </ul></div> </div> </div><a id="comment-1853"></a> <div class="comment odd"> <div class="clear-block"> <span class="submitted">Submitted by Wes Linda (WPN reader) on Fri, 04/06/2007 - 12:33pm.</span> <h3><a href="/insiderreports/2007/04/06/has-seo-jumped-the-shark#comment-1853" class="active">Eat Healthy</a></h3> <div class="content"> <p>We all know the positives of eating healthy as well, but I doubt there will be any lack of initiatives from NIH to continue to promote the benefits of eating healthy and why everyone should be concerned about it. While there isn't any groundbreaking rocket science in SEO these days, the key is that most sites aren't even close to well optimized and the story still needs to be told.</p> </div> </div> <div class="links"><ul class="links"><li class="first last comment_reply"><a href="/comment/reply/36985/1853" class="comment_reply">reply</a></li> </ul></div> </div> <div class="indented"><a id="comment-1860"></a> <div class="comment even"> <div class="clear-block"> <span class="submitted">Submitted by Nicole St.Martin (WPN reader) on Fri, 04/06/2007 - 4:11pm.</span> <h3><a href="/insiderreports/2007/04/06/has-seo-jumped-the-shark#comment-1860" class="active">Eat Healthy / SEO</a></h3> <div class="content"> <p>hallelujah!</p> </div> </div> <div class="links"><ul class="links"><li class="first last comment_reply"><a href="/comment/reply/36985/1860" class="comment_reply">reply</a></li> </ul></div> </div> </div><form action="/insiderreports/2007/04/06/has-seo-jumped-the-shark" method="post" id="comment-controls"> <div><div class="box"> <h2>Comment viewing options</h2> <div class="content"><div class="container-inline"><input type="hidden" name="form_id" id="edit-comment-controls" value="comment_controls" /> <div class="form-item"> <select name="mode" class="form-select" id="edit-mode" ><option value="1">Flat list - collapsed</option><option value="2">Flat list - expanded</option><option value="3">Threaded list - collapsed</option><option value="4" selected="selected">Threaded list - expanded</option></select> </div> <div class="form-item"> <select name="order" class="form-select" id="edit-order" ><option value="1" selected="selected">Date - newest first</option><option value="2">Date - oldest first</option></select> </div> <div class="form-item"> <select name="comments_per_page" class="form-select" id="edit-comments-per-page" ><option value="10">10 comments per page</option><option value="30">30 comments per page</option><option value="50" selected="selected">50 comments per page</option><option value="70">70 comments per page</option><option value="90">90 comments per page</option><option value="150">150 comments per page</option><option value="200">200 comments per page</option><option value="250">250 comments per page</option><option value="300">300 comments per page</option></select> </div> <input type="submit" name="op" id="edit-submit" value="Save settings" class="form-submit" /> </div><div class="description">Select your preferred way to display the comments and click "Save settings" to activate your changes.</div></div> </div> </div></form> <div class="box"> <h2>Post new comment</h2> <div class="content"><form action="/comment/reply/36985" method="post" id="comment-form"> <div><div class="form-item"> <label for="edit-name">Your name: </label> <input type="text" maxlength="60" name="name" id="edit-name" size="30" value="Guest" class="form-text" /> </div> <div class="form-item"> <label for="edit-mail">E-mail: </label> <input type="text" maxlength="64" name="mail" id="edit-mail" size="30" value="" class="form-text" /> <div class="description">The content of this field is kept private and will not be shown publicly.</div> </div> <div class="form-item"> <label for="edit-homepage">Homepage: </label> <input type="text" maxlength="255" name="homepage" id="edit-homepage" size="30" value="" class="form-text" /> </div> <div class="form-item"> <label for="edit-subject">Subject: </label> <input type="text" maxlength="64" name="subject" id="edit-subject" size="60" value="" class="form-text" /> </div> <div class="form-item"> <label for="edit-comment">Comment: <span class="form-required" title="This field is required.">*</span></label> <textarea cols="60" rows="15" name="comment" id="edit-comment" class="form-textarea resizable required"></textarea> </div> <input type="hidden" name="form_id" id="edit-comment-form" value="comment_form" /> <fieldset class="captcha"><legend>CAPTCHA</legend><div class="description">This question is for testing whether you are a human visitor and to prevent automated spam submissions.</div><div class="form-item"> <label for="edit-captcha-response">Math Question: <span class="form-required" title="This field is required.">*</span></label> <span class="field-prefix">7 + 8 = </span> <input type="text" maxlength="2" name="captcha_response" id="edit-captcha-response" size="4" value="" class="form-text required" /> <div class="description">Solve this simple math problem and enter the result. 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Comments

Submitted by Lisa (WPN reader) on Wed, 06/27/2007 - 6:23am.

The Value of SEO

Quality ethical SEO is still worthy of being taken seriously. That said, good SEO is very thin on the ground and the 'quick fix' agencies seem to propagate the industry. Very bad news for the accomplished minority!

Ultimately, creating sites which perform well for natural search is a whole lot more complex then 'links and tags'. It's about creating sites which are high on usability, accessibility, relevance, and which add value to a heavily populated WWW. Forget the blach-hat trickery and 'dark science' of SEO - that's all terribly old school and ineffective in the long-term. All hail the arrival of working *with* the search engines rather than trying to 'pull a fast one'. Search engines want quality sites which are pro-vistors, not the flash-rich JS-dependent frames-based rubbish which many developers still churn out to prove just how 'whizzy' they can be!

Submitted by sofakingdabest1 (WPN reader) on Tue, 04/10/2007 - 2:45pm.

SEO Shark

SEO isn't dead so long as websites continue to spend countless hours and some dollars in the search(no pun intended) for free advertising. Pay for some traditional advertising, and they will come...

Submitted by Jim (WPN reader) on Mon, 04/09/2007 - 11:43pm.

Foolish Article

I think the pro-SEO reasons obviously outweigh the cons. If it's not obvious to you, you don't really get how things work online, in marketing, and business.

Submitted by Unknown SEO (WPN reader) on Sat, 04/07/2007 - 8:48pm.

A Thought..

Do you not find it funny that it is 'Always' an 'SEO' firm who keeps publishing articles about how to obtain high search engine rankings..

Yet, Go to google.com and search for 'search engine optimization'... 34 Million Results.. Guess who ranks #1.. Wikipedia... Wikipedia.. A site that has no real optimization at all being is was simply written for a purpose. To offer information.

Yet we have millions of so called 'SEO' experts with Highly Optimized and Focused Keyword Stratigies but yet it's not an SEO Firm who can take first place on Google for Search Engine Optimization.

I've said it before. It's search engine optimization firms that want you to believe thier tricks, data, or research because they are out for business. But if you want proof, look at their exising client base.. Do the top positions that they got for thier clients really mean anything?

If you are an SEO firm who can not get new clients ranked for Highly Competitive Keywords, then you don't need to be in the business. To many companies are paying dealy for useless keyword phrases and overall, can't give the customer what they originally said they could. That is why SEO is getting to be so hard because of these wanna bes who claim to know everything but yet thier own client sites show the real proof.

What we need is a Real SEO Cetification Company who is backed by people such as myself with over 10 years of experience to Review SEO Firms, their methods, there clients. If companies or firms do not promote 100% ethical search engine optimization, you don't get a certification or seal.

It's about time that link baiting, spider baiting, and all the other useless junk gets laid to rest.

Submitted by Chris Mercer (WPN reader) on Mon, 04/09/2007 - 11:39pm.

The Good Beats The Bad, but Still Better Than NONE

There's the same flaws with people and systems in the postal service, politics, the film industry... There's crooks, manipulators, and morons. This doesn't strip the true, unequaled value of SEO!

It may suck, and it can't get beat, but good SEO can defend against bad SEO. With no SEO we'd have the same relevancy problems. At least now there's a tool to compete!

Submitted by SE-survivor (WPN reader) on Sat, 04/07/2007 - 4:24pm.

SEO

Actually, I've really been hoping that the industry would just open their eyes and see that the goal has never been to get first page rankings, but rather to sell products and services. The two goals sometimes intersect, but the majority of the time don't even come close.

If SEOs would just take that little step around the corner and start acting like marketers, then they could embrace the SEO techniques I use that aren't even considered on this "done-to-death list" and their results would skyrocket.

How many clients are asking the wrong questions as well? "Please mister SEO, get me on the first page." The SEO does it and not one widget sells...and the SEO has the balls to say, "hey I did my part, pay me."

SEO is a process that can be applied to many many many different areas on the Internet. Limiting it to home page tweaking is such a ridiculously small part of the process.

Sometimes I think the real SEO/Marketers out there, that don't have publicity agendas, are quietly remaking the Internet for all their happy clients.

And to close...yeah, they're missing a ton of stuff. I'm really surprised. They must be keeping the good stuff for themselves.

Submitted by David Burdon (WPN reader) on Sat, 04/07/2007 - 2:27pm.

SEO Saturation

It's not so much saturation as repetition. Everyone knows the main issues and influences on ranking. The upside is that the publication of the combined viewpoints creates an objective reference.

Submitted by JohnnyRock (WPN reader) on Sat, 04/07/2007 - 9:38am.