One of the highlights of The Aloha Summit a few months ago in Hawaii was having Andy Sernovitz beam in electronically and join us for an hour of discussion and insight. Andy should be a familiar name, he's the author of Word of Mouth Marketing.
This afternoon he just emailed me to let me know that he's hosting a small-group word of mouth marketing seminar in Chicago on July 30 and September 4, which is a cool opportunity for you to spend a day learning from an expert. It'll be a small class too: max of 50 people.
He describes it thusly:
- Master the five steps of word of mouth marketing
- Construct an action plan that your company can start using the very next day
- Get the same training that big corporations (Microsoft, TiVo, eBay) have received -- for a fraction of what they paid
- Know how to translate word of mouth marketing into real ROI
- Participate in an active, intense day of practical brainstorming (not boring theory)
- Learn from Andy Sernovitz, the guy who literally wrote the book on word of mouth marketing
Andy promises that attendees will learn a repeatable, proven marketing framework that is easy to execute, affordable, and provides measurable results within 60 days.
If I were based in Chicago, I'd definitely attend, but since I'm not, maybe you would be interested in going instead? You can learn more at events.gaspedal.com.
Oh! Andy's extending for a $250 discount for readers of my weblog, which is a nice additional perk. Just use discount code weloveintuitive when you register.
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About the author:
Dave Taylor has been involved with the Internet since 1980 and is
internationally known as an expert on both business and technology issues.
Holder of an MSEd and MBA, author of twenty books and founder of four
startups, he also runs a strategic marketing company and consults with firms
seeking the best approach to working with weblogs and social networks. Dave
is an award-winning speaker and frequent guest on radio and podcast
programs.
AskDaveTaylor.com
http://www.intuitive.com/blog/