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Wednesday, October 8, 2008

Amazon & iTunes Downloads Coming To YouTube

By Bruce Houghton

Youtube Move over MySpace music. Google's YouTube is adding ecommerce in an effort to monetize the site's huge traffic beyond advertising, the company announced yesterday. Initial partners include Amazon MP3 and iTunes who will offer music and game downloads.

The YouTube eCommerce Platform will be rolled out on a larger scale over the coming months to include partners in music, film, TV, and publishing selling alongside related videos. Retail links..

to buy songs from iTunes and Amazon will appear on the watch pages of authorized video content. Those partners who use YouTube's content identification and management system can also enable retail links on claimed videos that they have chosen to leave up on the site.

The YouTube eCommerce Platform is currently available in the United States. Over the coming months, the platform will be expanded internationally.

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News Tags: Google, YouTube, Amazon, iTunes, MySpace, Downloads, ecommerce, Music
About the author:
Bruce Houghton is a 25 year music industry veteran who owns booking agency Skyline Music and the tour marketing company Skyline Innovations.

http://www.hypebot.com

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