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It looks like Google is expanding it’s testing of an algorithm that filters out AdWords results based upon user interaction.

ClickZ first reported the testing, back in September and Will Critchlow of Distilled today spoke to an AdWords rep, after seeing some interesting behavior with AdWords, who confirmed they had made the change a few days ago.

When I spoke to the account manager at AdWords, she told us that there has been a change to the algorithm to take into account your history with respect to the particular ad. Apparently this change has only come in the last few days - and I haven’t seen any mention of it (have I missed something?).

There’s been no official announcement, so this may be just a continued test, but it sounds like it’s something that we might all start seeing soon.

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