Author Archive for: ‘Chris Crum’

It’s Getting Harder To Ignore Social For Ecommerce Traffic

More and more people are buying things from websites after seeing them on social media. Historically, social media’s share of ecommerce referral traffic has been lower than pretty much all other channels, but it’s on the rise, and it’s actually growing faster than any other channel. That is according to some new research from BI Intelligence, which measured the impact …

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Alibaba Wants To Help US Small Businesses Sell More In China

Alibaba Group founder and Executive Chairman Jack Ma wrote an article for The Wall Street Journal in which he talked about the company’s strategy for the U.S. market. According to him, it’s “simple and clear” in that it wants to help U.S. entrepreneurs and small business owners, as well as businesses of all sizes, sell goods to a growing Chinese …

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Your Customers Want More Of This From Your Business

Personalization. Consumers want offers from businesses to be more personalized. The question is: are you doing your part? And to what degree? Are you making efforts to ensure your offers are highly personalized for your potential customers? What are your most effective personalization methods and/or channels? Discuss. Consumers want more relevant offers, but they’re also not really into being tracked, …

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Vine Gets Search Improvements

Twitter seems to be much more interested in giving its users a better search experience these days. It recently launched a revamped search experience for Twitter.com. Now its Vine mobile apps are getting a search upgrade. The company announced today that you’ll now be able to go to the explore tab, enter a word, phrase, or account, and get actual …

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Mobile Email Revenue Hit A New Record This Year

Mobile email revenue reached a new record in the first quarter of 2015, a new study from Yesmail finds. While it’s no surprise that mobile email revenue would continue to climb along with mobile usage in general, it’s interesting that it climbed quarter-over-quarter in Q1, following the holiday season which has historically seen declines due to seasonality. According to the …

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Why You’re Probably Not Meeting Customers’ Expectations On Social Media

Businesses are falling behind on consumer expectations when it comes to social media. This isn’t anything new, but there is a new study out about it. The Northridge Group is sharing survey results finding that social media is basically being used a last resort with twenty-six percent of consumers turning to these channels when they can’t reach a rep through …

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Google Penalizes Site It Invests In

Google has penalized a company that it backs financially in search results, by taking manual action on it for apparently violating its guidelines. Last year, Google launched Google Capital, a growth equity fund to fund growth-stage businesses. The eighth company it invested in was Thumbtack, a site that introduces people to “qualified professionals” in hundreds of categories to help them …

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Google Updates Shopping Feed Specification, Product Taxonomy

Google announced that it has updated its Google Shopping Feed Specification and its Google Product Taxonomy in order to create a “richer” experience for those searching for products online as well as to simplify the process for merchants. Updates require merchants to change their current product data, and they’ll have until September 15 to do so. Here’s a list of …

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Twitter Changes How Tweet Pages Display Conversations

About two years ago, Twitter made some changes to how conversations are displayed in the timeline. To refresh your memory: Now, they’re making some changes to how conversations are displayed on the actual tweet page. “Conversations surrounding a Tweet, particularly if they’ve sparked lots of replies and disparate conversations, can be hard to follow,” says product manager Akarshan Kumar. “So, …

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Apple Watch Gets Software Update, More Developer Tools

Apple previewed the new watchOS 2 update to its Apple Watch software today at WWDC. It gives developers the ability to build faster and more powerful apps natively on Apple Watch, and lets them take advantage of hardware features like the Digital Crown, Taptic Engine, heart rate sensor, accelerometer and microphone. New APIs let them enable audio and video playback …

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Apple Unveils New News App For iOS 9 [WWDC]

Apple unveiled a new News app for iPhone and iPad today at WWDC. It replaces News Stand and is simply called “News”. It’s essentially an alternative to news readers like Flipboard, and Apple wants to include all publications big and small in it. The app will be included with iOS 9, which is due out this fall. It follows over …

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Apple Music Unveiled At WWDC

As expected, Apple unveiled its new music service today, aptly called Apple Music. It’s even going to be available for Android. The app includes a streaming music service as well as a live radio station and a way for people to connect with artists. It makes use of the iTunes library of music as well as music users have ripped …

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