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About Chris Crum

Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.
The Overwhelming Majority Of CIOs Plan On Changing Technology, Sourcing Relationships The Overwhelming Majority Of CIOs Plan On Changing Technology, Sourcing Relationships

As many as 70% of CIOs intend to change their technology and sourcing relationships in the next two to three years, according to new survey results from Gartner. A variety of reasons were cited by CIOs from around the world. …

Netflix CEO Talks Net Neutrality And Why It’s Paying Comcast Netflix CEO Talks Net Neutrality And Why It’s Paying Comcast

Netflix CEO Reed Hastings wrote a rare post on the company blog to address concerns regarding net neutrality and its recently announced deal with Comcast. He writes: The essence of net neutrality is that ISPs such as AT&T and Comcast …

Pinterest Ads Aren’t Going To Be Cheap Pinterest Ads Aren’t Going To Be Cheap

It looks like advertising on Pinterest is going to be pretty costly, at least at first. The company first announced its forthcoming ads back in September, and began testing Promoted Pins shortly thereafter, but only in search results or category …

Watch This LinkedIn Webinar About Recruiting And Hiring Trends Watch This LinkedIn Webinar About Recruiting And Hiring Trends

LinkedIn recently held a webinar discussing the “latest buzz and talent trends” related to recruiting, staffing, and hiring. The company has now put it on YouTube for all to view. Lou Adler, CEO of The Adler Group, who LinkedIn calls …

Gartner: European CRM Budgets To Be Strong In 2014 Gartner: European CRM Budgets To Be Strong In 2014

European customer relationship management (CRM) budgets remain strong, despite economic uncertainty, according to a survey from Gartner. About half of those polled intend to increase CRM spending this year at an average increase of 2.5% over last year’s budgets. While …

Yelp To Businesses: Want More Customers? Try Our Ads. Yelp To Businesses: Want More Customers? Try Our Ads.

In a push to get more advertisers, Yelp put out a new blog post and video about why businesses should advertise on Yelp. Have you advertised on Yelp? Was the experience positive or negative? Are you considering giving it a …

Infographic Looks At B2B Social Media Potential For 2014 Infographic Looks At B2B Social Media Potential For 2014

UK-based Real Business Rescue has gathered some findings about B2B social media use to project what’s in store for the remainder of the year. Data comes from a bunch of sources including eMarketer, Social Media Examiner, InternetRetailer, BusinessInsider, MediaBistro, AdAge …

IAB Gives Advertisers A Primer On In-Image Advertising IAB Gives Advertisers A Primer On In-Image Advertising

The Interactive Advertising Bureau (IAB) and its Image-Based Advertising Working Group just released the In-Image Advertising Primer, providing marketers with an overview of this type of ad, which is often used in native advertising campaigns. This is essentially a follow-up …

Here’s 8 Hours Of Google Developer Day At GDC. Go Wild. [Video] Here’s 8 Hours Of Google Developer Day At GDC. Go Wild. [Video]

Google held (and livestreamed) its Developer Day at the Game Developers Conference in San Francisco yesterday. The recording, which is over 8 hours long, is now up for all to view. Dig in. Below is the full agenda via the …

Spring Equinox Gets A Google Doodle (And Here’s A Look Back At Some Others) Spring Equinox Gets A Google Doodle (And Here’s A Look Back At Some Others)

Google is celebrating the Spring Equinox, otherwise known as the first day of Spring, with an animated Google doodle. It features some ghost/Grimace-like person growing some flowers and assorted plant life before pouring water on his/herself and growing flowers out …

Netflix Gets Comedy Series ‘Short Poppies’ (Which Stars Murray From ‘Flight Of The Conchords’) Netflix Gets Comedy Series ‘Short Poppies’ (Which Stars Murray From ‘Flight Of The Conchords’)

Netflix announced this morning that it is exclusively offering the first season of New Zealand comedy series Short Poppies starting on April 3rd. The show is written by and stars Rhys Darby (Murray from Flight of the Conchords). It also …

Facebook Is Reportedly About To Slash Your Page’s Organic Reach Even More Facebook Is Reportedly About To Slash Your Page’s Organic Reach Even More

Facebook is showing Pages’ organic posts to fewer and fewer people as time goes on. Have you noticed a dramatic drop in the visibility of your own posts? Let us know in the comments. As you may know, in December, …

Report: Half Of Google Paid Search Clicks Will Come From Mobile By December Of Next Year Report: Half Of Google Paid Search Clicks Will Come From Mobile By December Of Next Year

50% of Google paid search clicks will come from mobile devices by December of next year, according to Marin Software, which has a new report out on the subject. That figure is based on the current growth rate. The report …

How Googlebot Treats Multiple Breadcrumbs On E-Commerce Pages How Googlebot Treats Multiple Breadcrumbs On E-Commerce Pages

Google has a new “Webmaster Help” video out about e-commerce pages with multiple breadcrumb trails. This is the second video in a row to deal specifically with e-commerce sites. Last time, Matt Cutts discussed product pages for products that are …

Report Finds Consumers Making Purchases More Quickly Report Finds Consumers Making Purchases More Quickly

Parago has a new report out indicating that consumers are shopping across channels more quickly than ever before, thanks to brick-and-mortar, online, mobile and social channels enabling them to quickly find good deals which can be be taken advantage of …

Netflix Announces New Comedy Series ‘Grace And Frankie’ From ‘Friends’ Creator Netflix Announces New Comedy Series ‘Grace And Frankie’ From ‘Friends’ Creator

Netflix just announced a new original comedy series called Grace and Frankie, which stars Jane Fonda and Lily Tomlin, and is written and created by Friends creator Marta Kauffman along with Howard J. Morris. Here’s the description: The single-camera comedy …

Google Adds DoubleClick Ad Exchange Real-Time Bidding From Cloud Platform Google Adds DoubleClick Ad Exchange Real-Time Bidding From Cloud Platform

Google announced that it is now letting marketers conduct real-time bidding on the DoubleClick Ad Exchange right from Google Cloud Platform. Ad Exchange users hosted on Google Compute Engine will always get 100 milliseconds for bid request processing and free …

Google Takes Action On Guest Blogging Google Takes Action On Guest Blogging

Google has been warning webmasters about guest blogging for quite a while, but now, the search engine is getting serious. Will going after “guest blogging networks” improve Google’s search results? Let us know what you think. Head of webspam Matt …

Facebook And Google Propelled Mobile Ad Spend To 105% In 2013 [Report] Facebook And Google Propelled Mobile Ad Spend To 105% In 2013 [Report]

There has been a lot of question about the effectiveness of Facebook advertising lately, but the numbers show advertisers are spending tons of money on it, and in mobile, it’s one of the driving forces behind a rapidly growing market. …

Google Launches New Tools For Mobile App Businesses Google Launches New Tools For Mobile App Businesses

Google announced on Tuesday that it is adding Google Analytics to mobile ad platform AdMob and launching new content experiments for Google Tag Manager. Analytics will be available within the AdMob interface on a new “Analyze” tab, which should be …

Forrester: Brands Are Disillusioned With Facebook Forrester: Brands Are Disillusioned With Facebook

Facebook is failing marketers, according to Forrester’s Vice President and Principal Analyst, who says he’s talked to brands, who are becoming increasingly frustrated. This isn’t the first time Nate Elliott has criticized Facebook. Last fall, he wrote an open letter …

Companies Struggling To Retain Their Best Workers, Says LinkedIn [Infographic] Companies Struggling To Retain Their Best Workers, Says LinkedIn [Infographic]

LinkedIn surveyed 7,530 of its members in the US, Australia, Canada, India and the UK who recently changed jobs. The company is calling this its “Exit Survey”. We’re assuming there will be more of these in the future. The findings …

AdWords Team Answers Questions About Data Feeds, Keyword Insertion & Mobile Bid Adjustments AdWords Team Answers Questions About Data Feeds, Keyword Insertion & Mobile Bid Adjustments

Google put out a new video in which a couple guys from the AdWords team answer questions submitted via social media. They tackle the subjects of approving Merchant Center Data Feeds, using Keyword Insertion, and Mobile Bid Adjustments. This is …

Android Wear: Google Unveils Smartwatch Platform Android Wear: Google Unveils Smartwatch Platform

Google-based smartwatches have been rumored for quite some time, and today, the company finally revealed it its platform for such wearables: Android Wear. Android Wear is described as a project that extends Android to “wearables,” and they’re just starting with …