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About Chris Crum

Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.
Twitter Gives Websites Video Embeds Twitter Gives Websites Video Embeds

Twitter announced the launch of a new embedded video widget, which enables people to embed Twitter-hosted videos on their websites, utilizing the same JavaScript used by tweet buttons and embedded tweets. The widget works with videos captured and uploaded via …

Marketers Not Confident In Their Big Data Efforts Marketers Not Confident In Their Big Data Efforts

Infogroup has a new study out, which reports that 47% of marketers are seeing a return on their big data investments. The study is based on a survey of nearly 600 marketers, and found that while over half of them …

Photos Should Still Be Part of Your Facebook Strategy Photos Should Still Be Part of Your Facebook Strategy

Last month, SocialBakers shared some interesting findings about how different types of Facebook Page posts have been performing in terms of organic reach. Many were surprised to find that photos have become the least effective type of post in that …

Yahoo’s Search Market Growth Flatlines Yahoo’s Search Market Growth Flatlines

In November, Yahoo and Mozilla entered a partnership that made Yahoo the default search experience on Firefox, replacing Google, which had held the spot for the past decade. The deal showed some great early results for Yahoo in terms of …

How To Make Your Site Mobile-Friendly, According To Google How To Make Your Site Mobile-Friendly, According To Google

As you’re probably aware, Google is preparing to launch an algorithm change that includes a signal telling Google sites that are mobile-friendly should get a rankings boost. This will remain just one of many signals Google takes into account when …

Google May Start Offering .App Domains Google May Start Offering .App Domains

One of the hottest generic TLDs up for grabs by some of the Internet’s biggest companies was .App. According to reports, Google has now won that TLD, and is paying a whopping $25 million for it. According to Domain Name …

Twitter Advertisers Get New Conversion Tracking Features Twitter Advertisers Get New Conversion Tracking Features

Twitter just added a couple of new features to conversion tracking for web. Advertisers can now take advantage of support for transaction values and key conversion tags. The former lets advertisers view the sales that their Promoted Tweet campaigns drove. …

Here’s What’s Coming To Netflix In The Next Week Here’s What’s Coming To Netflix In The Next Week

As you know, content comes and goes on Netflix. Each week, we’re bringing you a list of titles that you’ll be able to stream in the U.S. in the coming days. As always, dates are subject to change. House of …

Google Launches New Ranking Signal, Sets Date For Another Google Launches New Ranking Signal, Sets Date For Another

Google announced that it will be expanding its use of “mobile-friendliness” as a ranking signal beginning on April 21. That gives you a little less than two months to make sure your site fits the bill. The change will go …

Did The FCC Get Net Neutrality Right? Did The FCC Get Net Neutrality Right?

As you may have heard, the FCC announced that it has set rules on net neutrality and an open Internet, which it says “will protect free expression and innovation on the Internet and promote investment in the nation’s broadband networks.” …

Google Expands Paid Search Into A New, Obvious Place Google Expands Paid Search Into A New, Obvious Place

Google announced the launch of paid search results on Google Play, which will help app makers get their products discovered and help Google add another revenue source. Google is only making the offering available to a limited set of users …

Twitter Now Has An Official WordPress Plugin Twitter Now Has An Official WordPress Plugin

Twitter announced the release of its official WordPress plugin, which brings various Twitter features and functionality together into one package for WordPress sites. Included are Twitter Cards, Analytics, Embedded tweets and video, the tweet button, the follow button, Twitter advertising, …

Google Starts Android For Work Program Google Starts Android For Work Program

Google just announced a new program called Android for Work. It’s basically self-explanatory in that its aim is to get more Android smartphones and tablets in use in the workplace. “Over a billion people today carry Android smartphones—devices that are …

Flash Continues To Die As Google Automatically Converts Ads Flash Continues To Die As Google Automatically Converts Ads

Google announced on Wednesday that it will start converting all Flash ads to HTML5 automatically. The company presents this as an opportunity for advertisers to access more inventory. In a post on Google+, Google says, “Over half of time spent …

Google Tests B2C Chat From Search Results Google Tests B2C Chat From Search Results

Google is testing a new feature for businesses, which would enable them to live chat with prospective customers when the user finds them in search results. The feature appears to have been first spotted by Matt Gibstein, who pointed it …

Ad Viewability Contention Rages On Ad Viewability Contention Rages On

If there’s one hot topic in online advertising in 2015, it’s viewability. It’s causing a lot of disagreements between advertisers and publishers, and it’s the subject of a great deal of confusion and chaos throughout the industry. What are your …

Franchise SMBs To Spend 1/2 Of 2015 Ad Budgets Online Franchise SMBs To Spend 1/2 Of 2015 Ad Budgets Online

Franchise small and midsize businesses plan to spend about half of their annual ad budgets on digital, according to a new report from BIA/Kelsey. It found that these businesses, on average, spent $87,165 on advertising and promotion during the 12 …

Here’s A Preview Of What’s Coming To (And Going Away From) Netflix in March Here’s A Preview Of What’s Coming To (And Going Away From) Netflix in March

As you know, content comes and goes on Netflix. Each week, we’re bringing you a list of titles that you’ll be able to stream in the U.S. in the coming days. As always, dates are subject to change. This time, …

Improvements Facebook Has Made On Its Way To 2 Million Active Advertisers Improvements Facebook Has Made On Its Way To 2 Million Active Advertisers

Facebook announced that it has reached over two million active advertisers, up from 1.5 million about half a year ago and 1 million a year-and-a-half ago. “Roughly 35% of US small businesses don’t have a web presence at all, but …

Will Promoted Tweet Syndication ‘Torpedo’ Ad Creativity? Will Promoted Tweet Syndication ‘Torpedo’ Ad Creativity?

Earlier this month, Twitter announced Promoted Tweet syndication, which sees the company showing its ads outside of Twitter. Promoted Tweets appear on third-party services beginning with Flipboard (which now has a desktop experience in addition to its mobile apps) and …

Would You Trust Google Inbox For Your Work Email? Would You Trust Google Inbox For Your Work Email?

Last fall, Google launched Inbox by Google, a new email app, which it hopes will one day replace Gmail for both people and businesses. It’s still unclear if that will be a mandatory change for Gmail users somewhere down the …

You’re Going To Have A Hard Time Spamming Pinterest You’re Going To Have A Hard Time Spamming Pinterest

Spam has historically been a problem on Pinterest, but it’s becoming less of one, according to the company. That’s a good thing considering that it’s now getting into monetization, and offering advertising options. Have you noticed a significant decrease in …

Google Adds Call-Only Campaigns To AdWords Google Adds Call-Only Campaigns To AdWords

Google announced the launch of new call-only campaigns for AdWords. These let businesses reach customers by prominently showing their phone number, business description, and a call button on the search results page. “People are living their lives online and engaging …

Yahoo Mail Gets New Search Features Yahoo Mail Gets New Search Features

Yahoo announced the launch of some new search features for Yahoo Mail including easier folder search, refined search, and search suggestions. “Your inbox is the perfect digital memory – from photos to documents, travel plans to shopping orders, events and …