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About Chris Crum

Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.
StumbleUpon Tweak Encourages More Views For Websites StumbleUpon Tweak Encourages More Views For Websites

Back in September, we reported on a StumbleUpon change that flew somewhat under the radar (as StumbleUpon news often does for some reason, despite the service being a huge driver of social media referral traffic to websites). With the change, …

Popular Social Media Sites Lean On Email For User Engagement Popular Social Media Sites Lean On Email For User Engagement

Remember the days when it wasn’t uncommon to read an article speculating about whether or not social media would kill email? In fact, if you count the increasingly popular business communication tool Slack, it’s still a subject that comes up. …

Workplace Communication App Slack Gets Major Android Update Workplace Communication App Slack Gets Major Android Update

Slack, a team communication tool, which is quickly gaining popularity and reportedly drawing acquisition interest from a variety of companies, just launched a major update to its somewhat lackluster Android app. The experience has been completely redesigned, and they’ve made …

Google Update Bumped Down Half Of Non-Mobile-Friendly URLs [Report] Google Update Bumped Down Half Of Non-Mobile-Friendly URLs [Report]

Google released an algorithm update on April 21 that began taking the mobile-friendliness of a site into account when ranking that site in search results. It’s still just one of many signals Google uses, and it’s not as significant as …

Imgur Starts Testing Promoted Posts With Select Businesses Imgur Starts Testing Promoted Posts With Select Businesses

Imgur is the latest social media service to add promoted posts to its platform, giving advertisers a chance to reach a huge, untapped audience. The company says this is an effort to make sure Imgur is “around for a really …

Yahoo Lets Advertisers Independently Measure Viewability Yahoo Lets Advertisers Independently Measure Viewability

Yahoo announced that it is giving advertisers the ability to independently measure viewability and fraud for display and video advertising on Yahoo owned and operated properties as well as media purchased across its programmatic buying platform. Advertisers can choose from …

Google Updates Webmasters On Panda and Penguin Google Updates Webmasters On Panda and Penguin

At the SMX Advanced conference on Tuesday, Google’s Gary Illyes made some comments about what webmasters will be able to expect from Google with regards to its Panda and Penguin updates in the near future. April saw Google’s transparency being …

This Facebook Feature Could Help Businesses Get Better At Customer Service This Facebook Feature Could Help Businesses Get Better At Customer Service

Facebook has a new customer service feature for businesses pages, which would enable them to serve a canned response to users who send them messages. Early comments about the feature are pretty positive, and it’s not hard to see why …

Instagram To Improve Ads, Open Them Up To Businesses Of All Sizes Instagram To Improve Ads, Open Them Up To Businesses Of All Sizes

Instagram made a big advertising announcement on Tuesday as it prepares to add new formats and targeting options, and perhaps most significantly start letting businesses of all sizes buy ads. Instagram first launched ad a year and a half ago …

Here’s How Businesses Can Use Pinterest’s New Buyable Pins Here’s How Businesses Can Use Pinterest’s New Buyable Pins

Marketers have been waiting quite a while for Pinterest to launch its long-rumored “buy” button, and at an event at its headquarters on Tuesday, the company announced Buyable Pins, which it describes as a simple and secure way to buy …

Google Gives Marketers Advice On Reaching Customers In The Moment Google Gives Marketers Advice On Reaching Customers In The Moment

Google just launched a new website called Micro-Moments aimed at providing insights (both qualitative and quantitative) for marketers to better help them understand consumer behavior and its implications as mobile usage continues to grow and change how people interact with …

Yelp Slaps 51 Businesses With Consumer Alert Warnings Yelp Slaps 51 Businesses With Consumer Alert Warnings

Yelp announced that it has activated a new round of consumer alerts, this time slapping 51 businesses with the alert messages. While the alerts themselves show messages to consumers who stumble upon the Yelp pages of these businesses, the real …

Pinterest Shows Off Potential ‘Buy Button’ Functionality Pinterest Shows Off Potential ‘Buy Button’ Functionality

Update: Pinterest just announced its true buy button with Buyable PIns. There have been rumors of a Pinterest buy button for quite a while, but they really started to heat up earlier this year. We’ve already seen buy button announcements …

Google Now On Tap Could Help Your Visibility Google Now On Tap Could Help Your Visibility

Update: Good news! Eventually, your website content may be able to show up in Google Now on Tap even if you don’t have an app. Last week at Google I/O, Google announced the launch of something called Google Now On …

Here’s Google’s Google I/O Talk For iOS Developers Here’s Google’s Google I/O Talk For iOS Developers

You don’t typically associate Google developer events with iOS, but while Google I/O was largely about Android, there was a surprising amount of iOS discussion from the company last week. For one, the the company announced that it’s expanding app …

How To Use Twitter’s New Partner Marketplace To Find Help For Your Business How To Use Twitter’s New Partner Marketplace To Find Help For Your Business

Twitter announced the launch of its new Official Partner Program, which it says will help businesses achieve better results “on Twitter and beyond”. What products do you currently use to get more out of Twitter? Let us know in the …

A Closer Look At The New Android M Permissions A Closer Look At The New Android M Permissions

Google unveiled the developer preview of Android M last week, and among the new additions are some changes to permissions. “Apps can trigger requests for permissions at runtime, in the right context, and users can choose whether to grant the …

Infographic Takes A Crack At The ‘Science’ Of Instagram Marketing Infographic Takes A Crack At The ‘Science’ Of Instagram Marketing

While the brands that are using Instagram as part of their marketing strategies are seeing a great deal of benefit from doing so, a shockingly low number of brands are actually making use of it. Based on various studies, however, …

Poll: Only 11% Noticed Traffic Changes From Google Update Poll: Only 11% Noticed Traffic Changes From Google Update

Another survey has been conducted regarding Google’s recent mobile-friendly update, which prior to release, had often been billed as “Mobilegeddon”. After its release it quickly became clear that it was anything but. Search Engine Roundtable released results from a poll …

Online Sellers Should Look At These Pinterest Shopping Stats Online Sellers Should Look At These Pinterest Shopping Stats

“The results are in: if you sell online, you should be on Pinterest,” says Shopify social media manager Dayna Winter. But you already knew that, right? In case you didn’t, Shopify has a new infographic out further highlighting the importance …

Google Talks App Indexing, AdWords & Analytics At Google I/O Google Talks App Indexing, AdWords & Analytics At Google I/O

Google has been experimenting with app indexing for quite a while, but in recent months it has really cranked up the significance of it. Last week, it took that to even greater heights. App indexing is now a ranking signal …

DoubleClick Search Gets App Install Ads DoubleClick Search Gets App Install Ads

Google announced app install ads for DoubleClick Search on Thursday – one of the many announcements from the company as it hosts its annual Google I/O developers conference. Starting immediately, DoubleClick Search will support AdWords app install search ads that …

Facebook Users Celebrate Animated GIF Support Facebook Users Celebrate Animated GIF Support

In case you haven’t heard, Facebook is at long last supporting animated gifs, at least partially. Users can post them, but the feature is still not supported by Pages for some reason. Either way, users are thrilled: Welcome to Facebook, …

Study: 45% of Businesses Saw Ranking Changes From Mobile-Friendly Update Study: 45% of Businesses Saw Ranking Changes From Mobile-Friendly Update

So was Google’s mobile-friendly algorithm update (“Mobilegeddon”) overhyped or not? Well, perhaps yes and no. While the initial consensus after the update’s launch was that changes in search rankings were minimal, a recent study indicates that small-to-medium sized enterprises did …