Author Archive for: ‘Chris Crum’

Etsy Changes How People Find Your Products

Etsy Changes How People Find Your Products

Etsy is launching some changes to its search feature aimed at helping users find more items of interest, but the reaction to the changes from sellers is pretty mixed, if not leaning toward negative. When you’re selling products in any online marketplace, the way the search feature works is of great importance. Of course appearing in web searches on search …

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Demandware Gives An Update On Buyable Pins

Demandware Gives An Update On Buyable Pins

About a month ago, Pinterest announced that it began to launch Buyable Pins on iPhone and iPad, enabling users to purchase items directly from he app from select partners. These include Macy’s, Neiman Marcus and Nordstrom, as well as Shopfiy stores and retailers powered by Demandware’s enterprise ecommerce platform, the Demandware Commerce Cloud. Demandware announced on Monday that their offering …

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Google Tells Users When To Avoid Businesses

Google Tells Users When To Avoid Businesses

Google announced a new feature that tells users what the busiest times are at millions of places and businesses around the world. It’s basically using the same mobile technology that it uses to tell users about traffic to give them information that might make them want to reconsider visiting a business at certain times. Google explains in a Google+ update: …

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Google Compute Engine Gets Customer-Supplied Encryption Keys

Google Compute Engine Gets Customer-Supplied Encryption Keys

In Google Cloud Platform news, Google announced the addition of Customer-Supplied Encryption Keys for Google Compute Engine in beta. This will enable you to bring your own keys to encrypt compute resources, the company says. This is available in select countries, though Google doesn’t clearly specify which ones. You can access the keys through the API, Developers Console, or command-line …

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Google Urges You To Reconsider Using These

Google Urges You To Reconsider Using These

Google shared some results of some testing it conducted with interstitials. This is of particular interest since the company has indicated using them will likely start impacting your search rankings in a negative way. Have you used interstitials on mobile content? Have you noticed any impact on your search visibility that appears to be related? Discuss. Google looked at behavior …

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Google Launches New Dynamic Search Ads

Google Launches New Dynamic Search Ads

Google’s Dynamic Search Ads product (DSA) has been around for three years, but on Monday, Google announced a major revamp. The new version is immediately available to all advertisers. The ads crawl and index your site, but also organize its content into recommended categories for targeting your ads. These categories are customized to your products and services. They include samples …

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Here’s A Preview of What’s Coming To (And Going Away From) Netflix In August

Here’s A Preview of What’s Coming To (And Going Away From) Netflix In August

As you know, content comes and goes on Netflix. Each week, we’re bringing you a list of titles that you’ll be able to stream in the U.S. in the coming days. As always, dates are subject to change. This time, we’ve got a preview of some titles that will be hitting the streaming service in the month of August. It’s …

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AdSense Gets New User Consent Policy

AdSense Gets New User Consent Policy

Google announced the implementation of a new user consent policy for AdSense as the result of demands from the European Union. The policy makes publishers who have site visitors from the EU ask permission for using their data. Here’s the actual full text of the policy: When using Google products that incorporate this policy, certain disclosures must be given to …

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Google Panda Refresh Started Over A Week Ago, But Will Take Months To Complete

Google Panda Refresh Started Over A Week Ago, But Will Take Months To Complete

On Friday, Google confirmed that it had finally begun rolling out a Panda refresh the prior weekend. The refresh will take “a few months” to complete, according to the company. The update, Google’s Gary Illyes said, affects 2 – 3% of queries. The refresh is particularly noteworthy because it took Google so long to actually launch it despite telling webmasters …

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Controversial eBay Feature That Was In Testing Gets Global Roll-Out

Controversial eBay Feature That Was In Testing Gets Global Roll-Out

Last week, we reported on a feature that eBay has been testing. It lets customers say whether or not they received the item they purchased on or before a specific estimated delivery date. Yes and no are the only options. There is no field for additional details or comment. While eBay has let buyers leave more detailed comments on a …

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YouTube, Facebook, Twitter Battle For Video Creators

YouTube, Facebook, Twitter Battle For Video Creators

It’s hardly news that the video and advertising battle between Facebook and YouTube is heating up, and this has never been more evident than it was on VidCon last week, when both companies as well as other competitors showed off their offerings and tried to woo some of the Internet’s big video stars. For the past decade, YouTube has been …

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Doing This Will Make Your Facebook Marketing More Cost Effective

Doing This Will Make Your Facebook Marketing More Cost Effective

When you promote a Facebook post, do you do so to people who have already liked your Page or to people who have yet to do so? Some mix of the two? You might be interested to know that unless your ultimate goal is just to get more Facebook fans, you’re probably better off promoting to people who have already …

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