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About Chris Crum

Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.
Yelp Documentary ‘Billion Dollar Bully’ Reaches Funding Goal Yelp Documentary ‘Billion Dollar Bully’ Reaches Funding Goal

Last week, a Kickstarter campaign kicked off to raise money for a documentary called Billion Dollar Bully, which delves into accusations about Yelp’s business practices that have haunted the company for years. Businesses often claim that Yelp salespeople call them …

How Brands Are Generating Engagement On Instagram How Brands Are Generating Engagement On Instagram

A shockingly low percentage of brands are using Instagram despite its potential for excellent engagement, according to Yesmail study we recently looked at. That will likely change over time, but for the time being, brands have a great deal to …

Flipboard Tips From The Service’s Editorial Director Flipboard Tips From The Service’s Editorial Director

According to Guy Kawasaki, speaking at Social Media Marketing World, “Curation is just as valuable as creation.” Flipboard, which turns its users into curators, apparently doesn’t quite see it that way. Editorial director Josh Quittner told The Drum a couple …

Here’s What’s Coming To Netflix In The Next Week Here’s What’s Coming To Netflix In The Next Week

As you know, content comes and goes on Netflix. Each week, we’re bringing you a list of titles that you’ll be able to stream in the U.S. in the coming days. As always, dates are subject to change. We’ve got …

How Shoppers Use Twitter During The Buying Process How Shoppers Use Twitter During The Buying Process

Twitter is sharing some research from studies it conducted with Millward Brown and Crimson Hexagon about Twitter’s role in the buying process for shoppers. Twitter says its findings can help businesses maximize sales by “sending Twitter shoppers the right message …

ShareThis Study Looks At Pinterest And Purchases ShareThis Study Looks At Pinterest And Purchases

ShareThis has a new report out combining third-party purchase data and its own social data to examine the value of a pin on Pinterest. “Pinterest’s recent valuation at $11 billion and growing international user base further solidify it as a …

Here’s What To Do And What Not To Do With Twitter’s Periscope App Here’s What To Do And What Not To Do With Twitter’s Periscope App

Earlier this month, it was revealed that Twitter bought Periscope, a startup making a live streaming video app that had yet to launch. Now, Twitter has officially launched the app, which is a direct competitor to another new app that …

FTC: Controversial Wall Street Journal Google Article ‘Misleading’ FTC: Controversial Wall Street Journal Google Article ‘Misleading’

On Wednesday, The Wall Street Journal published an inflammatory report under the title “Google Makes Most of Close Ties to White House,” which attempts to make the case that Google was able to sway the outcome of the FTC’s antitrust …

Should You Use Facebook Comments On Your Site? Should You Use Facebook Comments On Your Site?

There are a variety of tools websites can use for user comments on blog posts and other content. Facebook has offered an option for years, and there have always been pros and cons of using its solution. The company held …

Facebook Gives Developers Analytics For Apps Facebook Gives Developers Analytics For Apps

Facebook announced the launch of Facebook Analytics for Apps, which is exactly what it sounds like. Apps logging App Events, which according to the company, includes over 87% of the top-grossing apps in the U.S., can start using the service …

What Businesses Will Be Able To Do With Facebook Messenger What Businesses Will Be Able To Do With Facebook Messenger

Much of Facebook’s opening f8 keynote on Wednesday was about Facebook Messenger, which the company has now turned into a developer platform. The other major piece of Messenger news was that users will soon be able to interact with businesses. …

Facebook Messenger Now A Platform, Provides Guidelines For Developers Facebook Messenger Now A Platform, Provides Guidelines For Developers

Facebook just kicked off its annual f8 developer conference, announcing Messenger Platform and Businesses on Messenger. The former enables developers to build apps that Messenger users can take advantage of in conversations. The latter seems to be looking to take …

Facebook Teaches Marketers Some Things With Blueprint Facebook Teaches Marketers Some Things With Blueprint

Facebook marketing hasn’t gotten any easier over the years, and perhaps in recognition of that fact, the company just announced some new resources for marketers aimed at helping educate them on better leveraging the social network as a marketing platform. …

Google Says More About Mobile-Friendly Ranking Signal Google Says More About Mobile-Friendly Ranking Signal

About a month ago, Google announced that it would begin using mobile-friendliness as a ranking signal starting on April 21. This gave webmasters some time to prepare to avoid potentially devastating effects in search results. This is a major update …

Yelp Documentary: The Plot Thickens [Updated] Yelp Documentary: The Plot Thickens [Updated]

As previously reported, last week, Prost Productions announced a new documentary project called Billion Dollar Bully, which dives into the infamous Yelp “extortion” allegations that have persisted for at least six years. The basic story that we’ve seen brought up …

Google Was Just Granted A Patent For Manufacturing Contact Lenses Google Was Just Granted A Patent For Manufacturing Contact Lenses

On Tuesday, Google was granted a patent related to the manufacturing of contact lenses. This comes at a time when the company’s approach to Glass is in something of a transition. Google pulled the plug on the first phase of …

Should Viewability Standard Just Be A Jumping Off Point? Should Viewability Standard Just Be A Jumping Off Point?

As you know, the issue of ad viewability can be a contentious one among advertisers, agencies, and publishers, and we recently looked at this from various angles based on what such parties have been saying in the media. Some of …

Would You Let Facebook Host Your Content? Would You Let Facebook Host Your Content?

Early this year, as Facebook was touting its incredible growth as a video hosting provider, speculation began to mount that Facebook would look to host content beyond video. Would Facebook get publishers to let it host their articles? Would you …

Add Value To Your Content With Reddit Embeds Add Value To Your Content With Reddit Embeds

Reddit is now letting people embed its comment threads on their websites. They’ve been doing this for a couple of months with a limited number of people while the feature was in beta, but now anyone can embed comment threads …

Twitter Is Now Testing Autoplay Videos Twitter Is Now Testing Autoplay Videos

We recently heard that Twitter was meeting with top ad execs about potentially running autoplay videos. The feature, according to a report from AdWeek, is at the “top of advertisers’ wish lists for Twitter”. It looks like Twitter is now …

29% Of Millennials Can’t Recall Last Time They Read A Newspaper 29% Of Millennials Can’t Recall Last Time They Read A Newspaper

Last week, a study from the Media Insight Project came out finding that millennials have little interest in paying for news. Now, Retale has some new findings based on a poll of over 1,000 people, looking at newspaper readership, format …

Exclusive Chat With Director Of Yelp Documentary Exclusive Chat With Director Of Yelp Documentary

UPDATE: The plot thickens. Last week, Prost Productions announced a new documentary project called Billion Dollar Bully. The film, which is about half shot, looks at those Yelp “extortion” accusations that have been swirling around for at least the past …

Square Cash Gets Business-Friendly With ‘$Cashtags’ Square Cash Gets Business-Friendly With ‘$Cashtags’

Square announced the launch of Square Cash for businesses in the U.S. Until now, the product has only been available to individuals. The company appears to be trying to kill checks, and so far, it’s made a pretty big splash …

Things To Avoid For Google’s Mobile-Friendly Update Things To Avoid For Google’s Mobile-Friendly Update

Last month, Google announced a pair of new mobile-related ranking signals for its search algorithm. One is mobile-friendliness and the other is for content from apps that users have installed on their phones. You can learn more about taking advantage …