Verizon’s AOL Is Acquiring Millennial Media

AOL, which as a reminder, is now owned by Verizon, announced on Thursday that it has entered agreement to acquire mobile ad platform Millennial Media. It’s paying $1.75/share, which comes to roughly $238 million. AOL says it will use Millennial…

Millennial Media Guarantees 100% Viewability For In-App Ads

Mobile ad marketplace Millennial Media announced that it will offer its clients a guarantee of 100% viewability for in-app mobile ad campaigns. This comes as the industry is “desperately” seeking guidelines for viewability. It’s a bold move for sure. The…

iOS Leads App Revenue Over Android

Millennial Media released its latest Mobile Mix report, looking at the impact the Verizon iPhone has made, as well as the growth of tablets/connected devices. In addition, there is some data on apps, and a comparison of different platforms, based…

Verizon iPhone 4 Impressions 4.5% of U.S. iPhones in Two Weeks

Millennial Media released its monthly Mobile Mix report this morning, finding (among other things) that Verizon’s iPhone represented 4.5% of U.S. iPhone Impressions in the two weeks following the launch. Verizon is about 3 years behind AT&T in terms of…

Report: iOS Grew Faster Than Android in January

Millennial Media released its Mobile Mix report for January, looking at trends for connected devices, mobile manufacturers, operating systems, and apps. "Last month we saw significant OS and Manufacturer growth on our network," a representative for the firm tells WebProNews. "iOS outpaced all other operating systems experiencing a 47% increase month-over-month. HTC claimed the number two spot on our Top Manufacturers ranking and is quickly closing the gap with Apple for the top manufacturer spot."

6 Verticals See Triple-Digit Growth in Mobile Advertising

Millennial Media has released its latest monthly SMART report, looking at the mobile advertising landscape. The report looks at the top verticals (six of which had triple digit growth YoY).

Android Surpasses iOS For First Time on Millennial Media

Millennial Media has released its monthly Mobile Mix report looking at the smartphone market for the month of December. For the first time, Android surpassed iOS as the largest smartphone OS on the Millennial network, with an 8% increase month-over-month and 46% impression share on the firm’s network in December. iOS currently has a 32% share.

For context, Millennial’s network is the largest mobile ad network in the U.S. 

Millennial Media Survey Forecasts Big ’11 For Android

When it comes to receiving attention from publishers and advertisers, rivals of Google’s mobile operating system are perhaps not going to do too well next year.  New stats from Millennial Media are out, and Android appears ready to grab the figurative spotlight.

Android Passes iPhone in Revenue on Major Ad Network

Millennial Media, which claims to have the largest data set of any third-party U.S. mobile ad network,  reports that Android revenue exceeded iPhone-only revenue for its network. Android requests grew by 26% from the previous month,and 1283% since January. 

Report: Android Continues Market Share Growth

Millennial Media has released its Mobile Marketing Mix report for the month of August. Among its findings are continued Android growth, as well as significant iPad growth. The firm points to the following as the highlights:

 

Another Report Has Android Moving Up Quickly

Mobile ad network Millennial Media released its latest Mobile Mix report this morning. Android is now officially the number 2 OS on Millennial’s network. The Android OS grew another 47% month-over-month. Since January, Android has grown 690%. Android surpassed RIM as the number 2 OS on the network.

Apple ad requests increased 24% month-over-month, but are actually down 15% since January. iPad ad requests grew 327% month-over-month, however.

Here are the top manufacturers and devices:

Millennial Media Finds iOS Outpaced Android In June

For quite some time, Android has been gaining on Apple’s mobile operating system, looking more and more like it would become a favorite among advertisers.  Millennial Media has determined that Android’s growth slowed a bit in June, however, while Apple saw some impressive increases.

Spending on Rich Media and Social Ads for Mobile on the Rise

Millennial Media has released its latest S.M.A.R.T. (U.S. Scorecard for Mobile Advertising Reach and Targeting) report on how the mobile web is increasing. This includes more users, longer sessions, advertisers targeting more campaigns, etc.

The report also indicates a significant increase in advertisers’ spend on rich media, and an increase in campaigns sending consumers to social media sites.

The Top 20 Mobile Phones in the US

Millennial Media has released its monthly Mobile Mix report, focusing specifically on various mobile devices and OS’s, and listing the Top 20 Mobile Phones in the U.S.  "Mobile Mix measures device, OS, carrier,  and now application trending data on our network. New to Mobile Mix this month, is a snapshot of the most active mobile app channels; and a quick view of the break-out of multi-platform app versus single platform app developers," Mack McKelvey, SVP of Marketing at Millennial Media tells WebProNews.

Android Ad Requests On The Rise

While just about everyone knows that Android is becoming more and more popular, a new report indicates that the mobile operating system is racking up not only users, but also ad impressions.  Millennial Media found that Android ad requests increased by a huge amount between March and April.

Mobile Ad Report Shows Big Gains for Android, RIM, PSP

Mobile advertising firm Millennial Media has put out a report mobile devices and their impact on advertising. "For the past year Millennial Media has released a monthly SMART report (Scorecard for Mobile Advertising Reach and Targeting), which discusses trends in the mobile ad space. Beginning this month, they’ve decided to release an additional device-focused report, the Media Mobile Mix," a representative for the firm tells WebProNews.