Verizon’s AOL Is Acquiring Millennial Media

AOL, which as a reminder, is now owned by Verizon, announced on Thursday that it has entered agreement to acquire mobile ad platform Millennial Media. It’s paying $1.75/share, which comes to roughly $238 million. AOL says it will use Millennial…

Kenny Rogers Could See a Career Resurgence If He Did This One Thing

Kenny Rogers has been at it so long that he has seen numerous periods of resurgence in his fame. It was one thing to turn on the radio in the 80s and hear Kenny Rogers crossover hits coming out of…

Millennial Media Guarantees 100% Viewability For In-App Ads

Mobile ad marketplace Millennial Media announced that it will offer its clients a guarantee of 100% viewability for in-app mobile ad campaigns. This comes as the industry is “desperately” seeking guidelines for viewability. It’s a bold move for sure. The…

iOS Leads App Revenue Over Android

Millennial Media released its latest Mobile Mix report, looking at the impact the Verizon iPhone has made, as well as the growth of tablets/connected devices. In addition, there is some data on apps, and a comparison of different platforms, based…

Verizon iPhone 4 Impressions 4.5% of U.S. iPhones in Two Weeks

Millennial Media released its monthly Mobile Mix report this morning, finding (among other things) that Verizon’s iPhone represented 4.5% of U.S. iPhone Impressions in the two weeks following the launch. Verizon is about 3 years behind AT&T in terms of…

Report: iOS Grew Faster Than Android in January

Millennial Media released its Mobile Mix report for January, looking at trends for connected devices, mobile manufacturers, operating systems, and apps. "Last month we saw significant OS and Manufacturer growth on our network," a representative for the firm tells WebProNews. "iOS outpaced all other operating systems experiencing a 47% increase month-over-month. HTC claimed the number two spot on our Top Manufacturers ranking and is quickly closing the gap with Apple for the top manufacturer spot."

6 Verticals See Triple-Digit Growth in Mobile Advertising

Millennial Media has released its latest monthly SMART report, looking at the mobile advertising landscape. The report looks at the top verticals (six of which had triple digit growth YoY).

Android Surpasses iOS For First Time on Millennial Media

Millennial Media has released its monthly Mobile Mix report looking at the smartphone market for the month of December. For the first time, Android surpassed iOS as the largest smartphone OS on the Millennial network, with an 8% increase month-over-month and 46% impression share on the firm’s network in December. iOS currently has a 32% share.

For context, Millennial’s network is the largest mobile ad network in the U.S. 

Millennial Media Survey Forecasts Big ’11 For Android

When it comes to receiving attention from publishers and advertisers, rivals of Google’s mobile operating system are perhaps not going to do too well next year.  New stats from Millennial Media are out, and Android appears ready to grab the figurative spotlight.

Android Passes iPhone in Revenue on Major Ad Network

Millennial Media, which claims to have the largest data set of any third-party U.S. mobile ad network,  reports that Android revenue exceeded iPhone-only revenue for its network. Android requests grew by 26% from the previous month,and 1283% since January.