iOS Leads App Revenue Over Android

Chris CrumIT Management

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Millennial Media released its latest Mobile Mix report, looking at the impact the Verizon iPhone has made, as well as the growth of tablets/connected devices. In addition, there is some data on apps, and a comparison of different platforms, based on app revenue.

Following is a chart illustrating just that. Keep in mind this data is for the month of March:

App Platform Mix

Also interesting is the rate of Android market share growth, compared to that of iOS:

Worldwide Android Market Share

Here are some highlights:

  • The iPhone grew 17% month-over-month and iOS grew 11% month-over-month. This was largely tied to the growth of the Verizon iPhone (which accounted for 8.2% of iPhone impressions in March)
  • When breaking down app revenue by platform—iOS apps represented a 47% share. Android apps represented a 36% share.
  • Android remained the leading Smartphone OS for the 4th consecutive month with a 48% impression share. 14 of the current top 20 devices run the Android OS
  • Connected devices (non-phones—like the iPad, iPod Touch and Samsung Galaxy tablet) increased 21% month-over-month, and now make up 17% of the device impression share (compared to 64% for smartphones, and 19% for feature phones)
  • The BlackBerry Curve reclaimed the number 2 position in the Top 20 mobile phones, and the BlackBerry Torch grew 23% month-over-month. The RIM OS experienced a 29% growth month-over-month

To put the firm's data in context, Millennial's network reaches 90.3 million monthly users in the U.S.

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.