Nearly 40 percent (39%) of Facebook users who become fans of a brand do so to show their support of a company to their friends, according to new study by ExactTarget....
Active Twitter users are three times more likely to impact a brand's online reputation via Tweets, blog posts, articles and product reviews than the average consumer, according...
More marketers are using digital media to sell and build stronger relationships with their customers according to a new report from the Direct Marketing Association and David Sh...
Nearly two-thirds (64%) of online Americans use social media, and the majority (84%) of social media users reveal information about themselves via social platforms, according to...
People who are Facebook fans and Twitter followers of a brand are more likely to buy the brand's product or recommend it to a friend, according to a new study by Chadwick Martin...
Cybercrime syndicates are expanding the base of brands they exploit for online fraud beyond major financial institutions and online merchants, according to a new report from the...
Social marketing company Context Optional has launched Social Marketing Suite (SMS), a customizable platform for brands to manage and build their presence on Facebook....
A majority of consumers react positively when companies respond to postings on social media sites, indicating the value of the channel as way to engage people in a dialogue whil...
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