Tag: analytics

IBM Acquires Varicent Software & Gains Analytics
Today IBM announces yet another software company acquisition. This time its Varicent Software, a noteworthy provider of analytics software fo...
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Google+ Pages In Google Analytics Soon To Be A Reality
It looks like Google may be gearing up to offer even more social data in Google Analytics than originally thought. Arvid Bux at DutchCowboys.nl (...
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Facebook Page Insights Tool Gets Some Improvements
Facebook is making changes to its Page Insights. "The updates are designed to give you more insight into what happens when people engage with your Page posts and share them wit...
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Google Maps Analytics For Business Opens Up Troves Of New Site Data
Google Analytics is an invaluable tool for any business working on developing their brand in how it allows businesses to study many different variables such as where the web traffi...
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Google Analytics Gets Some UI Tweaks
Google announced the launch of an updated user interface for Google Analytics. The company says the tweaks were in response to user feedback (they do listen sometimes). "We are...
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Facebook Page Insights Gives Business New Analytics Tool
In addition to Facebook announcing yesterday at fMC that users will start s...
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SEO, Analytics, Financials, All In One Place
How’s business? It’s a question small business owners are asked a lot. But it’s one that is increasingly difficult to answer because of the complexities of running a modern busines...
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SES London: Google Talks Bounce Rate, Social Signals You Should Be Measuring
Search Engine Strategies London is going on right now, and Googler Avinash Kaushik gave a keynote address that appears to have left attendees inspired. State of Search's Louis...
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Google Analytics Gets 9 New Languages
Google Analytics users know that the product just underwent a transformation to a new version, and now Google is adding even more accessibility features to the service. Today,...
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Tracking Marketing Response: Building Your Measurement Framework
As you learned in my previous article, Win With Data: A Guide to Improve Your Bot...
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Microsoft Announces New Atlas Search Desktop Tool
Microsoft announced the launch of the new Atlas Search desktop tool for Atlas clients. "You can traffic up to 1mm keywords within 24 hours by simply exporting your keywords fro...
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IBM Announces Social Analytics Services
IBM unveiled today a new set of software and services for social analytics in the enterprise. The main software product is...
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Google Analytics Site Speed Metrics Expanded
Google announced the launch of some new metrics for the Site Speed report in Google Analytics. The metrics are aimed at giving webmaster a better understanding of how they can...
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Adobe to Acquire Efficient Frontier
Adobe announced its intent to acquire Efficient Frontier to bolster its digital marketing strategy. The company seems to have been more focu...
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